In 2022, the data observables market raised over $400 million in a single week, with companies like Cribble, Monte Carlo, and Coralologics securing funding. This growth indicates that the market has plenty of room for new players, as evidenced by Sifflet, a data supervision startup that recently raised €12 million (~$12.7 million) in a Series A funding round led by EQT Ventures, with existing investors participating.