Photoroom, a leading AI photo editor based in Paris, has announced a successful Series B funding round of $43M (approximately €39.73M), bringing its total raised funding to $64M (approximately €59.14M). The round was led by existing investor Balderton Capital, with new investor Aglaé, and participation from YCombinator.
Cameron Curtis, EVP of Worldwide Digital Marketing at Warner Bros, praised Photoroom for its role in the success of the Barbie Selfie Generator, highlighting the platform’s ease of use and its ability to captivate global audiences.
Advertisement
Advancing Generative AI Innovation
The funds will be utilized to enhance the startup’s model capabilities through increased GPU investment, sourcing imagery from top image providers and photographers, and doubling the team size by the end of 2024 by hiring top-tier AI talent. Founded in 2019, the french firm offers photo editing software that enables the creation of impressive images without the need for extensive training.
Processing Over 5 Billion Images Annually
Using deep learning, the platform translates pixels into objects, streamlining tasks like background removal and object deletion, and simplifying non-creative processes in photo editing. With over 150 million downloads, Photoroom processes over 5 billion images annually and is available across mobile, web, and through an API in over 180 countries.
Introducing Photoroom Instant Diffusion for Product Photography
Following the unveiling of its first foundation model, Photoroom Instant Diffusion (Photoroom ID), designed exclusively for product photography, Photoroom aims to empower businesses to create amazing product photos without needing to be experts in prompt engineering or photography. The model excels at product photography, ensuring a consistent and uniform style across images from various sources.
Empowering Small Businesses with Creative Control
Photoroom’s suite of advanced AI photo-editing tools for businesses, including AI Backgrounds, AI Expand, AI Images, AI Fill, Auto-rotate, AI Upscale, and an Image Editing API, provide enhanced creative control, enabling businesses to generate, edit, and refine product images efficiently.
Collaboration with Global Photographers
The collaboration with global photographers and image providers ensures a diverse dataset with proper consent. For businesses handling a high volume of images, the company focuses on automating workflows through its Image Editing API, already used by teams like Smartly, Printify, Faire, Bulgari, and Netflix.
About the Investors
Balderton Capital, Aglaé Ventures, and YCombinator bring a wealth of experience and support to Photoroom, backing its mission to revolutionize photo editing with AI and offering businesses the tools to create studio-quality images effortlessly.
With this Series B funding, the startup is set to further its generative AI innovation, enhancing its capabilities and expanding its reach to empower more businesses with the ability to create professional-quality product images.
