London-based startup Unitary has recently secured $8 million in funding to further develop its contextual AI technology for automated content moderation. Plural and strategic angels led the investment round, with Carolyn Everson also joining the board as part of the funding deal.
The startup plans to use the funds to expand its team of experts working on AI technology, establish more partnerships, and continue its open-source initiatives.
Unitary was established in 2019 by Sasha Haco and James Thewlis with a mission to create computer vision models that can interpret online content, thereby promoting a safer online environment. Its AI technology analyzes millions of images and videos on a daily basis, evaluating the potential risk and harm in user-generated content posted on some of the world’s largest social networks and advertising technology businesses. This allows them to gain a more comprehensive understanding of each piece of content with its context.
Furthermore, Unitary’s open-source tool, Detoxify, has been a significant success in identifying written toxicity and has been downloaded over 2 million times.