Paris- and LA-based MarqVision, an AI startup tackling the $3T counterfeiting industry, has secured $48M in Series B funding led by Peak XV Partners (formerly Sequoia India & SEA), with participation from Salesforce Ventures, HSG, Coral Capital, and YC’s Michael Seibel.
Returning backers YC, Altos Ventures, and Atinum also joined, bringing total funding to ~$90M.
From Harvard Law to AI-powered brand protection
Co-founder and CEO Mark Lee conceived MarqVision while studying trademark law at Harvard, where he discovered the massive scale of counterfeiting — roughly 8% of global commerce. Founded in 2021, the company uses AI-powered computer vision and generative AI to detect and remove counterfeits, impersonations, and IP infringements across e-commerce platforms, social media, and digital marketplaces.
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Scaling AI-led brand control
Half of the new capital will expand AI and engineering teams, with $10M earmarked for enterprise readiness and another $10M for regional expansion into Japan. The platform already operates in the U.S., Korea, China, and Europe, serving 350+ customers in fashion, luxury, gaming, pharmaceuticals, and consumer electronics.
MarqVision hit $20M ARR within four years, doubling revenue annually, and is targeting $100M ARR by 2027. Beyond removing fakes, the company now helps brands directly recover lost revenue — clients report ~5% sales boosts. Its roadmap includes brand intelligence to analyze supply chains, pricing, and reseller networks.
Why investors are backing it
“MarqVision’s AI-led model is transforming services into scalable, software-like businesses,” said Peak XV. “They’re positioned to define the AI-led services category for IP and brand professionals.”
Lee added:
“Our vision is to be the backbone of every global brand that owns IP, helping them control digital presence and grow revenue with AI.”
