London-based company Sona acquires workplace messaging app Yapster

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Sona, a startup that offers a frontline operating system, announced its acquisition of Yapster, a London-based workplace messenger app for retail and hospitality. The deal will help Sona to expand its Frontline Operating System across the frontline economy. Together, the two companies, Sona and Yapster, serve over 100,000 users in five countries across different sectors such as social care, retail, logistics, and hospitality.

What do you need to know about Yapster

Yapster is a messaging app that was founded in 2015, it enables instant messaging for one-on-one, group conversations and company-wide social sharing. The app is currently used by several companies, including BrewDog, Caffè Nero, Krispy Kreme, Next, and Welcome Break. According to the companies co-founder and CEO, Rob Liddiard, “All companies are under pressure to accomplish more with less right now, which means doing everything possible to get the most out of employees. With its backing from Gradient Ventures, Sona is the only technology supplier I’ve seen in my seven years running Yapster that appears capable of delivering the consumer-grade design and AI power customers are now crying out for to solve their productivity puzzles. Craig (Yapster Co-founder CTO) and I are excited to see popular Yapster functionality appear in the Sona platform at an even higher speed and slickness over the next year or so.”


What you need to know about Sona

Sona is a startup founded in 2021 by Oli Johnson, Steffen Wulff Petersen, and Ben Dixon in the United Kingdom. Its focus is on creating a Frontline Operating System (Frontline OS) that aims to change the way organizations operate in the front-line. The platform combines workforce management software functionality, including scheduling, time & attendance, and absence management, with dedicated features to empower staff and simplify frontline work for everyone. The company’s target industries are Healthcare, Hospitality, Retail, and Charities. According to the co-founder and CEO of Sona, Steffen Wulff Petersen, “Yapster and its team are widely respected across the retail sector, and we see the extraordinary potential to accelerate Sona’s mission with this acquisition of their expertise. Employees today expect company software to be as powerful and easy to use as their favorite personal apps – and that’s precisely the level of customer experience Sona was founded on and funded to deliver.


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