Heura Foods, a Barcelona-based leader in the plant-based food sector, has successfully closed a €40M Series B funding round, marking the largest plant-based investment in 2023.
The funding round was supported by major investors in the plant-based industry, including Upfield, Unovis Asset Management, European Circular Bioeconomy Fund (ECBF VC), and New Tree Impact, positioning Heura for significant growth in the global protein transition.
Fueling Global Expansion and Innovation
The investment will be utilized to enhance Heura’s AI and machine learning technology and expand its wireless charging infrastructure, supporting the company’s mission to create a net-positive food system. With a focus on improving its Delivery as a Service (DaaS) product, Heura aims to make its sustainable and ethical food solutions accessible to a wider audience worldwide.
Addressing the Challenges of Last-Mile Delivery
Heura Foods is tackling the expensive and carbon-intensive challenges of last-mile and on-demand delivery. With the demand for quick deliveries, especially in the online food delivery sector, expected to double by 2030, Heura’s innovative solutions aim to provide a cost-effective, ethical, and sustainable alternative for short-distance deliveries.
Revolutionizing the Food Industry with Plant-Based Solutions
Founded in April 2017 by activists Marc Coloma and Bernat Añaños, Heura Foods is on a mission to revolutionize the food system by eliminating animals from protein production. The company’s products, which feature Mediterranean culinary influences such as extra virgin olive oil, clean labels, high nutritional values, and rich flavors, are now available in over 22,000 points of sale across 20 countries. Heura is actively contributing to the transition towards a more sustainable protein landscape, with a focus on launching high-repeat “successor” products and broadening its impact through tech licensing.
A New Chapter Towards Profitability and Innovation
Marc Coloma, CEO and co-founder of Heura Foods, expressed excitement about the funding round, viewing it as a recognition of Heura’s vision at the forefront of Europe’s protein transition. “This new chapter will drive us to profitability while allowing us to develop breakthrough tech to tackle the key challenges within the industry in a scalable way,” Coloma stated.
With this significant Series B funding, Heura Foods is set to accelerate its growth, expand into key markets such as the UK, France, and Italy, and continue its journey towards creating a more sustainable and ethical food system.