Binance Labs Invests $15 Million in Xterio Ecosystem to Enhance AI and Web3 Game Development Capabilities

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Binance Labs Invests $15 Million in Xterio Ecosystem to Enhance AI and Web3 Game Development Capabilities
©  Binance Labs / Medium

Binance Labs, the investment and incubation division of Binance, has announced a $15 million commitment to Xterio, a prominent Web3 game platform and publisher. As Xterio’s exclusive development and management partner, Binance Labs aims to foster the growth of the platform, which is at the forefront of combining free-to-play and on-chain gaming. With a robust portfolio of in-house and third-party games currently in development, Xterio plans to utilize this investment to enhance its game and technology development endeavors. This includes leveraging artificial intelligence (AI) integration and introducing its own tokens through upcoming launches.

Yi He, the Co-Founder of Binance and Head of Binance Labs, expressed excitement about the rapid expansion of the Xterio ecosystem, which seamlessly combines free-to-play genres with on-chain gaming while harnessing the power of AI. He highlighted the exceptional capabilities of the Xterio core team, comprising seasoned Web2 professionals and Web3 experts. Binance Labs eagerly anticipates collaborating closely with the team to enable global gamers to immerse themselves in immersive on-chain gameplay experiences.

Xterio’s executive team, with a wealth of experience in technology, Web2 gaming, and entertainment companies such as FunPlus, Ubisoft, Krafton, Jam City, and NetEase, brings invaluable expertise in developing and managing highly profitable free-to-play social games on PC and mobile platforms. Through a long-term strategic partnership, Binance Labs will actively support Xterio’s growth, and Xterio’s token will seamlessly integrate into the BNB Chain ecosystem. This funding infusion will accelerate the development of both Xterio’s in-house incubated games and those created by its partners.


Xterio is dedicated to cultivating a vibrant Web3 distribution platform and ecosystem by fueling the creation of innovative and world-class intellectual properties. The ecosystem is experiencing rapid expansion, with an exciting lineup of cross-platform games set to launch on PC and mobile devices. Additionally, Xterio will introduce digital collectibles through its web platform and marketplace, further enhancing the gaming experience. Offering a diverse range of adventures, from immersive experiences in Overworld to strategic depth in Age of Dino and intense action in 3T, Xterio caters to a broad spectrum of gamers. Stay tuned for more updates and announcements on Xterio’s first-party and third-party games.

Michael Tong, co-founder of Xterio, expressed the significance of Binance Labs’ substantial capital commitment, affirming their enduring perspective on Web3 gaming and acknowledging Xterio as a premier globally influential Web3 game platform. Tong emphasized that Binance Labs’ investment strengthens Xterio’s capacity to introduce a groundbreaking ecosystem token and deliver high-quality games to the market. With the support and collaboration of Binance Labs, Xterio aims to unlock unlimited potential and solidify its position as a leading publisher in the Web3 space with a global presence, leveraging the combined strengths of their East and West teams.

With the investment at hand, Xterio has strategic plans to leverage the funds to amplify its AI capabilities, spearhead the development of AI-powered interactive experiences, and address AI provenance concerns within the Web3 realm. As part of these efforts, Xterio is actively working on creating an AI toolkit that generates high-quality 2D and 3D assets with consistent styles. Additionally, they are developing an “emotion engine for artificial intelligence” that aims to offer users more than just utilitarian interactions, focusing on providing meaningful companionship. This groundbreaking technology will be accessible to all content partners within the Xterio ecosystem, enriching the user experience and setting new standards for AI-powered engagements.

About Xterio

Established in Switzerland, the Xterio Foundation comprises a council and a team of accomplished leaders in the fields of technology and entertainment, possessing extensive expertise in free-to-play games. With a focused mission, the foundation is dedicated to the development, publication, and distribution of top-notch Web2 and Web3 games, along with interactive entertainment experiences.

About Binance Labs

As the venture capital division and accelerator associated with Binance, Binance Labs has experienced remarkable growth, now boasting a valuation exceeding $9 billion. Its diverse portfolio encompasses 200 projects originating from more than 25 countries across six continents, showcasing a remarkable return on investment rate surpassing 10X. Notably, fifty of the companies within Binance Labs’ portfolio have successfully undergone their incubation programs, further emphasizing the impact and support provided by the organization.


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