Wikifarmer has raised €7.7 million in a new funding round co-led by Brighteye Ventures and Piraeus Bank, with participation from existing investors Point Nine Capital and Metavallon VC.
The company, which operates a B2B marketplace connecting food businesses with agricultural producers, is expanding its platform to integrate AI-driven tools across the agricultural trading lifecycle. The investment brings total funding to approximately €18 million and reflects growing interest in digitising global agri-food supply chains.
What The Company Does
Wikifarmer initially gained traction as an open-access knowledge hub for agricultural practices, reaching more than 12 million users across 17 languages. The platform has since evolved into a transactional marketplace that enables producers and buyers to interact directly.
Its current model combines educational resources with commercial functionality, allowing farmers who engage with its content to participate in trade activities. The platform supports multiple stages of the agricultural supply chain, including pricing, negotiation, logistics coordination, payment processing, and access to financing.
Artificial intelligence plays a central role in this transition. Wikifarmer uses data-driven tools to provide price intelligence based on commodity trends and seasonal patterns, automate the matching of buyers with verified suppliers, and streamline transaction workflows. These features extend to managing requests for quotes, comparing offers, handling documentation, and assessing credit risk.
By integrating these functions into a single system, the company is positioning itself as a digital infrastructure layer for agricultural trade rather than a standalone marketplace.
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Market Context / Industry Background
Agricultural supply chains remain highly fragmented, often characterised by limited transparency, manual processes, and inefficiencies in pricing and logistics. This creates barriers for both small-scale producers and buyers seeking reliable sourcing options.
Digital marketplaces have emerged as a response to these challenges, but many focus primarily on facilitating transactions rather than addressing the broader operational complexities of the sector. The integration of AI introduces additional potential to optimise decision-making, improve forecasting accuracy, and reduce friction across supply chains.
In Europe and globally, increasing pressure on food systems driven by climate variability, cost volatility, and supply disruptions is accelerating demand for more efficient and data-driven trading platforms. Wikifarmer’s expansion aligns with this shift toward digitisation and platform-based coordination in agriculture.
Founder / Investor Commentary
Ilias Sousis, co-founder and CEO of Wikifarmer, described the company’s approach as a structural shift in how agricultural trade is conducted. He noted that the platform is not limited to connecting buyers and sellers, but aims to address inefficiencies embedded in the supply chain.
“We are not just matching buyers and sellers — we are using AI to restructure the supply chain and unlock value that is currently lost to inefficiency, opacity, and outdated processes. This round allows us to take our model global,” he said.
Sousis also highlighted the broader impact of artificial intelligence on the sector, stating that AI is expected to significantly accelerate changes in agricultural trade. He added that the company is building a system where automation reduces complexity and improves outcomes for all participants involved in transactions.
Growth Plans / Use Of Funds
The newly raised capital will be used to further develop Wikifarmer’s AI-powered trading infrastructure and expand its international footprint. A key focus will be the growth of its producer network, particularly in regions such as Latin America and Africa, where access to global markets remains uneven.
The company will also continue deploying FarmClick, a digital marketplace for agricultural inputs and services launched in Greece in partnership with Piraeus Bank. This initiative reflects a strategic collaboration aimed at integrating financial services with agricultural operations, offering farmers improved access to both resources and funding.
In parallel, Wikifarmer plans to enhance its product capabilities, with continued investment in data analytics, automation tools, and platform scalability to support increasing transaction volumes.
About Wikifarmer
Wikifarmer is a digital platform focused on improving global agri-food supply chains through a combination of education and marketplace services. Founded in 2017 and headquartered in Athens, the company provides tools for pricing, logistics, financing, and trade execution. Its core mission is to reduce inefficiencies in agricultural commerce while enabling farmers, suppliers, and buyers to access international markets more effectively.
