Unleash, an open-source FeatureOps company headquartered in Oslo, has secured $35 million in a Series B funding round to support product development and global expansion.
The round was led by One Peak, with continued participation from Spark Capital, Frontline Ventures, and Firstminute Capital. The funding comes as enterprises increasingly adopt AI-assisted software development, creating new demand for systems that provide governance and operational control over rapidly evolving software releases.
What The Company Does
Founded in Oslo, Unleash develops an open-source FeatureOps platform designed to help organizations manage how new software features are deployed, tested, and rolled out in production environments.
FeatureOps refers to the operational practice of controlling feature releases in real time, allowing engineering teams to gradually introduce new functionality, monitor performance, and roll back changes if issues arise. Unleash provides tools that allow developers to control feature exposure across users, environments, and systems.
The platform enables companies to deploy new software features without fully activating them for all users, making it possible to test functionality incrementally and reduce the risk associated with large software releases.
Unleash’s open-source platform is widely used in highly regulated industries where reliability and governance requirements are particularly strict. According to the company, the platform has accumulated more than 13,000 stars on GitHub and has been downloaded over 40 million times.
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Market Context / Industry Background
Artificial intelligence is increasingly transforming the way software is developed. AI-assisted coding tools are enabling developers to generate code faster and move new features into production at a much higher pace than traditional development workflows allowed.
However, this acceleration also introduces operational risks. Faster release cycles can increase the likelihood of software instability if testing and governance systems do not keep pace with development speed.
Research suggests that organizations adopting AI-driven development workflows may face higher operational complexity, as the number of software updates increases and traditional quality assurance processes struggle to scale.
FeatureOps platforms have emerged as a way to address this challenge by introducing a layer of control between development and production environments. These systems allow engineering teams to monitor deployments, test features with limited audiences, and revert changes quickly if problems occur.
As companies expand their use of AI-generated code, tools that provide transparency and operational safeguards are becoming increasingly important within enterprise software development pipelines.
Founder / Investor Commentary
Unleash CEO and co-founder Egil Østhus said the platform is designed to help organizations maintain operational control as AI accelerates software development.
“When AI-generated code is in production, and something breaks, every minute of downtime costs you revenue and customers,” Østhus said.
“You need the ability to diagnose, fix, and recover immediately. The Unleash open-source FeatureOps platform gives you that control, and we’ve proven it works in the world’s most highly regulated industries.”
Companies using the platform include organizations operating at large scale across finance, commerce, and technology sectors.
Kiriti Dhanai, a site reliability engineer at Wayfair, highlighted the operational challenges created by AI-assisted development.
“At Wayfair, code velocity has exploded. Developers are pushing huge amounts of AI-assisted code and reviews are moving to production quicker than ever,” Dhanai said.
“But here’s the paradox: speed is up, but reliability is down. AI is accelerating risk because it is almost impossible for QA teams to keep up. This is where FeatureOps comes in. At our scale, a single unchecked release could cause major revenue loss.”
Growth Plans / Use Of Funds
Unleash plans to use the Series B funding to expand its product capabilities and support international growth.
The company intends to further develop its platform in areas such as autonomous feature management and full-stack experimentation. These capabilities aim to allow organizations to test software changes across multiple environments while maintaining precise control over deployments.
The company is also investing in infrastructure designed to support large-scale enterprise deployments where reliability, security, and compliance are critical.
By expanding its FeatureOps platform, Unleash aims to build a release infrastructure that allows organizations to benefit from faster AI-driven development while maintaining operational stability and governance.
About Unleash
Unleash is an enterprise FeatureOps platform designed to support modern software development workflows. Headquartered in Oslo, the company provides tools that allow organizations to control feature releases, conduct experimentation, and manage production environments in real time. Its open-source platform is used by global enterprises including Lloyds Banking Group, Prudential, Wayfair, Lenovo, and Mercadona to manage large-scale software deployments while maintaining reliability and compliance.
