Taiv, a startup from Winnipeg, has secured $14.4 million CAD ($10.5 million USD) in Series A funding to expand its targeted advertising platform for televisions in hospitality venues across North America.
The round includes both equity and venture debt, supporting Taiv’s mission to make business TVs more engaging and profitable.
Free hardware, ad revenue sharing model
Founded in 2018, Taiv provides a device that connects to existing TVs and cable boxes, enabling the automated delivery of content like commercials, trivia, and venue-specific messaging. Offered at no cost to venues, the company earns revenue from ads and shares proceeds with participating businesses.
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Over 2,000 U.S. locations and major brand support
Since launching in the southern U.S. during the pandemic, Taiv now operates in 14 cities, serving over 1,000 bars and restaurants and more than 1,000 retail locations. Brands such as Pepsi, Coca-Cola, BMW, and ESPN already use the platform. CEO Noah Palansky said the company is growing 10% month-over-month and now employs more than 50 people.
Backing from international and domestic investors
Denmark’s IDC Ventures led the equity portion, joined by Emerging Ventures, Gaingels, and existing investors including Garage Capital, Y Combinator, FJ Labs, and RBCx (for venture debt). The round included a small secondary component for founders.
Scaling in Canada and beyond
Taiv plans to roll out its platform in Winnipeg this July, with broader Canadian expansion next year. Palansky emphasized the importance of showing that major tech funding is possible in Manitoba, where venture capital activity remains sparse.
Looking ahead
With this Series A, Taiv’s total funding reaches $22.6 million CAD. The company aims to leverage its growth and network effects to continue scaling in major markets and attract larger advertisers.
