London-based Sorted, a pioneering recycling technology company, has successfully raised €1.9 million in a seed funding round led by Pi Labs. This investment aims to accelerate Sorted’s mission to make recycling processes more effective and sustainable, significantly reducing the volume of waste that ends up in landfills.
The funding, which also saw contributions from Antler, Archipelago Ventures, Conduit Connect, and several angel investors, will be utilized to speed up product development and expand Sorted’s technical team. This injection of capital underscores the confidence investors have in Sorted’s innovative approach to waste management.
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Innovative AI-Powered Solutions
Founded by Arthur Goujon and Luis Espinosa, Sorted is committed to transforming global waste management practices. The company leverages AI technology to enhance the sorting processes of recyclable materials, particularly plastics. By focusing on a detailed sorting that considers both resin types and their intended usage, the technology meets stringent industry recycling requirements.
Impact and Operational Efficiency
Sorted’s advanced sorting tools allow waste management companies to not only increase recycling rates but also boost operational efficiency. The company’s technology has already made significant strides, claiming to increase residual waste recovery by 50 percent, which in turn boosts revenue and reduces emissions.
Arthur Goujon, with over 15 years of experience in waste management and technology, including a significant tenure as Head of Digital at SUEZ, brings deep industry insights to the table. Luis Espinosa adds his expertise from over a decade in operations and customer experience in the ridesharing and delivery marketplaces, complementing the technological and operational advancements at Sorted.
Vision for a Sustainable Future
The company’s efforts are particularly timely, as the company aids waste management firms in adapting to new regulatory frameworks like the EU Deforestation Regulation. Their work supports broader compliance with global standards on human rights, living income, and environmental impact, promoting a more sustainable and responsible recycling ecosystem.
With its latest funding round, the startup is poised to further its impact, helping shape a future where waste management becomes more sustainable and less detrimental to the environment.
