London-based wealth management platform Sidekick has raised £7.8M in a Series A round to expand its product suite and bring sophisticated investment tools to professionals priced out of traditional private banking.
The round was led by Eos Ventures and the Development Bank of Wales, with participation from Koro Capital and returning investors including Seedcamp, MS&AD Ventures, TheVentureCity, PactVC, Blackwood, 1818 Venture Capital, and Semantic Ventures.
Bridging the gap between retail investing and private banking
Founded in 2022, Sidekick targets professionals whose finances have outgrown entry-level investing apps but who find private banks costly, complex, or inaccessible. The platform is designed for individuals managing higher balances, rising incomes, and more intricate financial needs, offering a streamlined alternative to traditional wealth management.
Unlike many digital wealth platforms focused on basic portfolios and automation, Sidekick combines public market investing with tailored portfolio strategies and, for eligible clients, access to private market opportunities. It also offers Lombard lending, enabling users to borrow against their investment portfolios without selling assets, a feature typically reserved for private banking clients in the UK.
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Managed portfolios, lending, and enhanced cash protection
At the core of Sidekick’s offering are managed portfolios, including strategies such as an “All Weather” allocation aimed at balancing risk across market cycles. The platform also provides cash management tools for customers holding significant balances.
Its Multi Shield Savings product allows users to spread cash across multiple partner banks within a single account, helping maximise Financial Services Compensation Scheme (FSCS) protection while maintaining simplicity.
Sidekick currently supports more than £145M in assets under management, reflecting growing demand from professionals seeking transparency, flexibility, and greater control over their wealth.
Scaling products, team, and operations in Wales
The newly raised capital will be used to expand Sidekick’s investment offering, accelerate product development, and grow the team. As part of its expansion strategy, the company is building out operations in Cardiff, backed by the Development Bank of Wales, with new roles planned across customer service, compliance, and operations.
Responding to a shift in wealth management
The round comes as FinTechs increasingly seek to democratise access to advanced investment products, narrowing the gap between retail investing platforms and traditional high-net-worth advisory models.
Founder and CEO Matt Ford said many professionals appear financially secure on paper but lack confidence that their money is working effectively. According to Ford, Sidekick is designed to remove unnecessary complexity and give users access to tools historically locked inside private banking, without the opaque fees or over-engineered structures.
About Sidekick
Sidekick is a UK-based digital wealth platform built for professionals with growing and complex financial needs. By combining managed portfolios, private-market access, portfolio-backed lending, and advanced cash management, Sidekick aims to deliver transparent, modern wealth management without the barriers of traditional private banking.
