Sereact, a robotics startup, has secured $110 million in a Series B funding round to accelerate the development of its embodied AI models and expand internationally, with a major focus on the United States.
The round was led by Headline, with participation from Bullhound Capital, Felix Capital, and Daphni. Existing investors Air Street Capital, Creandum, and Point Nine also joined the financing. The company has now raised more than $140 million in total funding.
What The Company Does
Founded in 2021 and headquartered in Stuttgart, Sereact develops AI software that enables industrial robots to understand their surroundings and perform physical tasks with greater autonomy. Rather than manufacturing robots itself, the company builds the intelligence layer that can operate across multiple hardware systems.
Its technology gives robots advanced visual perception and manipulation capabilities, allowing them to recognise objects, interpret environments, and carry out complex actions in dynamic settings. This includes tasks such as picking, sorting, assembly, placement, and material handling where precision is critical.
Sereact’s software is designed to run across different robot formats, including single-arm systems, dual-arm machines, humanoid robots, and fixed industrial cells. The company’s goal is to provide one adaptable AI model that can power many types of robotic hardware.
Advertisement
Market Context / Industry Background
Industrial automation is entering a new phase as manufacturers and logistics operators seek more flexible robotic systems that can adapt to changing environments. Traditional automation has often relied on rigid programming and highly structured workflows, limiting robots to repetitive tasks in predictable settings.
Recent advances in AI and computer vision are changing this model by enabling what is often called embodied intelligence, where machines can perceive, reason, and act in real-world environments with less manual programming.
Europe remains a strong market for industrial robotics due to its manufacturing base, while the US continues to see rising demand across warehousing, automotive, and supply chain operations. Companies that can deliver software capable of working across multiple hardware vendors are increasingly well positioned as enterprises look for faster automation deployment without vendor lock-in.
Founder / Investor Commentary
Sereact co-founder and CEO Ralf Guide said the company’s latest model expands robotics use cases beyond standard warehouse picking tasks.
“It takes Cortex out of the picking bin and into work where contact matters – assembly under tension, kitting, placement where every millimetre counts,” he said.
He added that the company’s strategy is centered on software rather than robotics hardware itself.
“We don’t build robots. We don’t sell services. We ship one thing: the model that runs on any robot. Single arm, dual arm, humanoid, fixed cell – same brain across all of it.”
This positioning reflects a broader industry move toward hardware-agnostic AI layers that can scale across multiple robotic systems.
Growth Plans / Use Of Funds
A significant share of the new funding will support the development and rollout of Cortex 2, Sereact’s latest AI model. The system is designed to help robots determine and execute the most effective physical actions for specific tasks, improving efficiency and adaptability in operational environments.
The company will also use the capital to expand into the US market, including the opening of a new office in Boston. Sereact plans to recruit talent across engineering, commercial, and operational functions as it builds a stronger global presence.
Its customer base already includes BMW, Daimler Truck, Bol, and Active Ants. According to the company, real-world deployments generate continuous operational data that helps improve model performance over time, creating an advantage over systems trained mainly on synthetic datasets.
About Sereact
Sereact is a German robotics AI company founded in 2021 and headquartered in Stuttgart. The company develops embodied intelligence software that enables industrial robots to perceive environments, understand tasks, and perform physical work autonomously. Its platform is used across logistics, manufacturing, and automation settings, helping enterprises deploy more flexible robotic systems that improve efficiency and reduce operational constraints.
