San Francisco-based MarTech startup Plurio has secured $3.5 million in funding to accelerate the rollout of its AI-powered performance marketing agent.
The round was backed by Altair, DVC, Yellow Rocks, Finom co-founder Kos Stiskin, ManyChat co-founder Mike Yan, and additional funds and angel investors. The company previously operated under the name Elly Analytics.
Targeting The Core Of Performance Marketing Workflows
Plurio is positioning itself as an AI agent capable of handling up to 90 percent of a performance marketer’s daily operational workload.
The launch comes as global advertising spend continues to expand, with digital performance marketing software projected to see strong long-term growth driven by automation and AI-based optimization.
In many consumer software and service companies, marketing teams face delayed feedback loops. Campaigns are launched today, but meaningful performance signals such as subscription starts, qualified leads, or revenue impact often surface days or weeks later. Small timing differences in budget adjustments can significantly affect customer acquisition costs.
Plurio aims to shorten that loop.
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From Historical Reporting To Predictive Action
Instead of relying solely on lagging metrics, Plurio analyzes early performance signals such as creative shifts, audience quality changes, and channel dynamics.
The AI agent forecasts downstream outcomes before delayed conversion data is fully available. It identifies emerging trends, potential creative fatigue, and budget allocation opportunities. It then recommends and executes approved changes across advertising platforms.
During early pilot programs with global EdTech and FinTech brands, Plurio processed $20 million in ad spend over four months, reportedly contributing to doubled sales growth and a reduction in customer acquisition costs exceeding 20 percent.
A Unified Data Layer For Marketing Decisions
Plurio integrates advertising, CRM, and revenue data into a consolidated system. It can operate on a company’s existing analytics stack or through its own built-in marketing data infrastructure, which evolved from the company’s earlier product, Elly Analytics. That platform previously managed over $100 million in annual ad spend.
Teams interact with the system through natural language prompts, asking questions about revenue projections, budget reallocations, or campaign performance thresholds. The AI evaluates multiple variables including seasonality, funnel efficiency, audience segmentation, and historical performance patterns.
Behind the scenes, the system runs closed-loop optimization, continuously learning from outcomes and refining its forecasts.
Reducing Operational Overhead For Growth Teams
Plurio’s founders argue that many marketing teams spend the majority of their time navigating dashboards and manually stitching together data rather than focusing on strategy and creative development.
The company’s goal is to shift that balance by enabling faster, automated decision-making across paid channels.
Founded by Seva Ustinov and Kirill Kasimskiy, who have worked together on performance marketing products for more than two decades, Plurio is focused on building an AI-driven operating layer for consumer growth teams.
About Plurio
Plurio is a San Francisco-based AI performance marketing platform that automates campaign analysis, forecasting, and execution across digital channels. Built on the foundation of Elly Analytics, the platform integrates marketing and revenue data to enable predictive, attribution-focused optimization for consumer brands.
