Jakarta-based Pintarnya, a platform that combines job matching with financial services for Indonesia’s blue-collar and informal workforce, has raised $16.7 million in Series A funding.
The round was led by Square Peg, with participation from existing investors Vertex Ventures SEA & India and East Ventures.
Founded in 2022 by Ghirish Pokardas, Nelly Nurmalasari, and Henry Hendrawan, Pintarnya targets two of Indonesia’s biggest challenges: finding reliable employment and accessing fair credit. Nearly 59% of Indonesia’s 150M workers are in the informal sector, often excluded from formal banking and reliant on predatory lenders.
AI-driven job marketplace with built-in finance
Unlike platforms such as JobStreet and Glints, which primarily serve white-collar roles, Pintarnya focuses on blue-collar and gig workers. Features include:
- Quick-apply job options for walk-in interviews
- E-learning modules to upgrade vocational skills
- In-app side-gig opportunities for supplemental income
- Access to safer loans, including collateral-backed credit (gold, vehicles, electronics) via financial partners
Pintarnya’s AI-powered matching makes hiring faster for employers while offering workers affordable lending aligned with their income levels. The platform currently connects 10M job seekers with 40,000 employers nationwide.
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Growth and next steps
Since its seed round in 2022, Pintarnya’s revenue has grown nearly 5x year-over-year, with the company expecting to reach break-even by year-end. The new funds will strengthen platform technology and expand financial offerings, with plans to move beyond lending into micro-savings and investment products.
“Through jobs, we discovered our users needed more than income — they needed access to financial services traditional banks couldn’t provide,” said Henry Hendrawan, co-founder. “Our vision is for Pintarnya to become the everyday companion for Indonesia’s workers, empowering them to earn, save, and grow.”
With most Indonesians in the underserved informal sector, Pintarnya sees significant domestic growth potential, while also leaving the door open to regional expansion across Southeast Asia in the future.
