San Francisco-based startup Nuvo has secured $34 million in Series A funding from top-tier investors Sequoia Capital and Spark Capital, as it builds a “LinkedIn for B2B trade” — a social-style platform streamlining the purchase of physical goods between businesses.
Founded in 2021 by Sid Malladi and Rameez Remsudeen, Nuvo aims to digitize and simplify how businesses find trade partners, assess creditworthiness, and share verified profiles. The platform replaces outdated systems like phone calls and fax machines with a real-time, verified business identity network.
The funding round follows an $11 million seed backed by Founders Fund, Index Ventures, and other major players including angel investors from Instacart, Flexport, Rippling, and Samsara.
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A Social Network for B2B Trade
Nuvo enables businesses to create shareable profiles, invite buyers or sellers, and access real-time data like FICO scores, license checks, and credit references. As more users join, network effects kick in — similar to what made PayPal and Stripe powerful in fintech, noted Sequoia’s Bryan Schreier.
“Nuvo is building a trusted data layer for B2B trade. The more users connect, the smarter and more secure the network becomes,” Schreier said.
Unlike traditional SaaS tools, Nuvo functions as a collaborative ecosystem, helping reduce fraud, accelerate onboarding, and optimize supply chain relationships.
Scaling Rapidly
The company expects to reach 50,000 businesses on its platform by the end of Q2 2025. Current users include Southern Glazer’s Wine & Spirits, Fender, and Great Dane. It primarily operates in alcohol & beverage, building materials, manufacturing, and chemicals, but is preparing to expand into payments, AI, and new geographies such as Mexico, Europe, and Asia-Pacific.
The company monetizes through annual subscriptions and plans to deepen platform utility with added features.
“Trade volatility, like shifting tariffs, demands modern solutions,” said CEO Sid Malladi. “Pen-and-paper won’t cut it anymore — Nuvo is here to modernize how businesses connect and grow.”
