nFuse, a B2B ordering platform for small retailers, has raised $2 million in funding from Eleven Ventures and LAUNCHub.
The investment will support the company’s expansion across Central and Eastern Europe, Latin America, and Southeast Asia, where messaging apps already play a central role in business operations. nFuse focuses on simplifying ordering processes by enabling retailers to place orders directly through familiar communication tools.
What The Company Does
nFuse provides a lightweight ordering system that allows small retailers to place stock orders using platforms such as WhatsApp, Viber, and SMS. Instead of requiring dedicated applications or complex onboarding, the platform integrates into existing user behavior, enabling orders through text messages, voice notes, or images.
A key feature is its ability to process visual input. Retailers can, for example, send a photo of an empty shelf, which the system converts into a structured order. This approach reduces friction and eliminates the need for training or system adoption typically associated with digital B2B platforms.
The company positions its product as an operational tool tailored to the realities of fragmented retail environments, where speed and simplicity are critical for day-to-day inventory management.
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Market Context / Industry Background
Despite significant investment in digital B2B commerce platforms, adoption among small, independent retailers remains limited. In many markets, usage rates for traditional ordering systems remain around 15%, reflecting barriers such as complex interfaces, long implementation timelines, and misalignment with retailer workflows. Additionally, limited digital literacy and lack of technical support further slow down widespread adoption.
At the same time, fragmented retail represents a substantial global market, particularly in regions such as Africa, Latin America, Southeast Asia, and parts of Eastern Europe. These small networks account for a large share of fast-moving consumer goods distribution, with total market value estimated in the trillions, making them a critical yet underserved segment within global supply chains.
nFuse’s approach aligns with a broader shift toward conversational commerce, where transactions are embedded into messaging environments already widely used by businesses. By leveraging existing communication habits, the company aims to improve adoption, reduce operational friction, and enable more seamless, real-time interactions between suppliers and retailers.
Founder / Investor Commentary
The company was founded by Stoyan Ivanov and Stefan Radov, both of whom bring experience from roles at Coca-Colaacross distribution, sales, and market operations.
Ivanov noted that many existing eB2B platforms have been designed primarily for corporate stakeholders rather than end users. He argued that the industry’s underlying assumption has been misaligned, with systems built for centralized management rather than for shopkeepers who require fast and intuitive restocking processes in daily operations.
This perspective informs nFuse’s product design, which prioritizes usability and immediacy over feature complexity.
Growth Plans / Use Of Funds
The newly raised capital will be used to expand nFuse’s presence across multiple high-growth regions where messaging-based commerce is already established. The company plans to scale its customer base and strengthen integrations with distributors and suppliers operating in fragmented retail ecosystems.
nFuse reports that onboarding can be completed within approximately 30 days, which supports faster deployment compared to traditional enterprise systems. It also indicates that its cost per processed order is significantly lower than standard digital solutions, contributing to its positioning as a scalable alternative.
With reported usage rates reaching around 70% among retailers in its network, the company aims to further validate its model as it enters new markets.
About nFuse
nFuse is a Bulgaria-based B2B technology company focused on simplifying ordering processes for small retailers. Founded by industry professionals with experience in global FMCG operations, the company enables businesses to place orders through messaging platforms without requiring dedicated software. Its mission is to increase digital adoption in fragmented retail by aligning technology with existing user behavior.
