Neutonic, a functional drinks and supplements company focused on cognitive performance products, has raised $6 million at a $60 million valuation.
The funding will support expansion across the UK, US, and additional international markets. The round includes backing from a group of operators and investors, alongside continued participation from existing shareholders. Jay Parker has also joined the business as a special advisor.
What The Company Does
Founded in 2023 by Chris Williamson, James Smith, Luke Betts, and Shan Hanif, Neutonic operates in the fast-growing nootropics and functional beverage category. The company develops drinks and supplements formulated to support focus, mental clarity, and sustained energy through research-backed ingredients.
Its products are positioned as alternatives to traditional energy drinks, aiming to deliver cognitive and performance benefits without the sharp crashes often associated with high-sugar or stimulant-heavy formulations.
Neutonic sells through a mix of direct-to-consumer channels and retail distribution, allowing the brand to build both online engagement and physical shelf presence.
Since launch, the company says it has sold more than 7.5 million cans and has expanded distribution to over 10,000 retail locations globally, including grocery chains, specialty stores, and fitness-focused outlets.
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Market Context / Industry Background
The functional drinks category has expanded rapidly in recent years as consumers increasingly seek beverages linked to wellness, productivity, and mental performance rather than traditional soft drinks or conventional energy products.
Within that trend, nootropic beverages have become a growing segment, particularly among younger professionals, fitness consumers, and digitally native audiences looking for products associated with focus and sustained output.
Brands in this category are also benefiting from shifts toward creator-led marketing and community-driven distribution, where founders with established audiences can accelerate awareness and trial.
The UK and US remain two of the most attractive markets for performance beverage brands due to their scale, mature retail ecosystems, and high consumer familiarity with wellness-focused products.
Retail buyers are also showing greater interest in differentiated beverage formats that combine functional positioning with strong branding and repeat purchase potential across online and offline channels.
Founder / Investor Commentary
Co-founder James Smith said the new funding gives the company resources to accelerate growth in existing markets while entering new regions.
“This raise gives us the firepower to keep building Neutonic across both the UK and the US whilst also launching in Australia,” he said.
He added that strong retail momentum has created the next phase of growth, focused on wider distribution, team building, and meeting rising consumer demand.
The investor group includes Alan Barrett, Ollie Marchon, Ross Edgley, Dan Martell, Codie Sanchez, Nomit Shah, and Zach Ranen, reflecting continued interest in founder-led consumer brands with international potential.
Growth Plans / Use Of Funds
Neutonic plans to use the new capital to scale operations in the UK and US while launching into Australia and potentially other new regions. A key focus will be increasing retail distribution and strengthening relationships across grocery, specialty, and fitness channels.
The company also intends to hire across core functions as it grows internationally, likely spanning operations, marketing, supply chain, and commercial teams.
Further investment in product innovation is expected as the brand expands its range and competes in an increasingly crowded functional beverage market.
Neutonic says it is on track to exceed $25 million in revenue this year, supported by continued growth across both e-commerce and retail channels.
About Neutonic
Neutonic is a functional drinks and supplements brand founded in 2023. The company develops nootropic beverages designed to support focus, mental clarity, and steady energy using research-backed ingredients. With sales across direct-to-consumer and retail channels, Neutonic has expanded into thousands of stores worldwide and is building an international consumer wellness brand focused on everyday performance.
