Motive, a U.S.-based company transforming operations for the physical economy, has raised $150 million in new funding led by Kleiner Perkins, bringing its total capital raised to over $646 million.
The round will fuel AI development, international expansion, and a new go-to-market push in the UK — where industries face escalating costs, labour shortages, and sustainability pressures.
Operating backbone for the world’s logistics and industrial fleets
Motive’s AI-powered Integrated Operations Platform is used by nearly 100,000 companies and 1.3 million drivers across sectors including trucking, construction, energy, and logistics. The company unifies data from vehicles, drivers, and equipment to optimize safety, compliance, maintenance, and finance — all in one place.
Its platform has helped customers achieve:
- 21% savings on insurance premiums
- 80% fewer accidents
- 30% lower accident-related costs
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AI trained on billions of real-world miles
Motive’s edge lies in AI trained on billions of real-world driving miles, delivering up to 99% accuracy in identifying risk and optimizing operations. Its Safety Team reviews flagged incidents to eliminate false positives — making it the only provider combining AI with human oversight.
CEO Shoaib Makani, who previously worked at Google and Khosla Ventures, said the company was born out of conversations with frontline truckers:
“We saw firsthand how underserved this segment was by modern tech. Motive exists to build tools worthy of the people who move the physical world.”
Ready for the UK market
Motive is now launching in the UK, where an aging infrastructure, driver shortages, and ESG compliance pressures create strong demand for automation. The platform helps businesses reduce collisions, automate compliance, and decarbonize operations — already proven by customers like Phoenix Global (40% safety improvement), Western Express (two-thirds fewer collisions), and Ernst Concrete (2,000% ROI in one year).
“Our platform delivers measurable results globally. Now, we’re bringing that same impact to UK businesses,” said Makani.
Next steps: global expansion and deeper AI integration
With the new capital, Motive will:
- Enter new markets beyond North America and the UK
- Expand R&D, especially in India
- Grow international sales and support teams
- Double down on AI features for safety and efficiency
