Introw secures $3M to redefine Partner Sales with AI

Share now

Read this article in:

Introw secures $3M to redefine Partner Sales with AI
© Introw

AI-driven partner sales platform Introw has raised $3 million in new funding to expand its international presence and cement its position as a category leader in AI-powered partner enablement. The round was led by Visionaries Club, with continued support from PitchDrive.

Since launching in 2023, Introw has helped 100+ B2B companies boost their revenue through partner-led sales. Its platform has already powered tens of thousands of partner interactions, generating millions in additional sales pipeline.

The startup previously raised €1 million from PitchDrive and angel investors including Pieterjan Bouten (ex-Showpad) and Ewout Meyns (ex-HubSpot).

“Each day a partner lacks the right information means lost revenue,” said Andreas Geamanu, co-founder and CEO of Introw. “Where other partner portals take months to deploy, Introw launches in minutes — giving partners the insights and tools they need to close deals faster.”

Turning Partner Sales into a Growth Engine

Founded by Geamanu (CEO), Laurens Lavaert (CTO), and Simon Van Den Hende (Head of AI), Introw was originally incubated by StarApps, the venture studio from Belgian entrepreneurs Lorenz Bogaert and Nicolas Van Eenaeme (the “Netlog mafia”).

In 2025, Introw’s team grew from 4 to 15 employees while quadrupling its revenue. The company’s success is fueled by a shift in B2B sales, as buyers demand more personalized engagement and tighter privacy regulations make cold outreach less effective.

The AI-powered platform enables companies to onboard, train, and activate partners in minutes, integrating directly with CRMs like HubSpot and Salesforce. The system delivers contextual data, sales enablement tools, and real-time insights to drive conversions — all without the complexity of traditional partner portals.

“Partnerships drive a huge share of global B2B revenue, yet most teams still manage them in spreadsheets,” said Robert Jäckle, Partner at Visionaries Club. “Introw is building the first truly intelligent partner system — turning partnerships from a nice-to-have into a real growth engine. We’re backing them because they move fast and have the ambition to own this category.”

Advertisement

Expanding in the U.S. and Beyond

A growing portion of Introw’s revenue already comes from the United States, where demand for streamlined partner management is surging. The new funding will support sales and marketing expansion, AI product development, and strategic hires as the company scales globally.

“Our mission is clear,” Geamanu added. “We’re building the global leader in AI-driven partner enablement — redefining how companies grow through partnerships.”

About Introw

Founded in 2023 and based in Ghent, Belgium, Introw helps B2B companies grow through partners. Its AI-powered platform enables seamless collaboration between internal sales teams and external partners by integrating directly with CRMs and providing automated onboarding, training, and enablement tools. Trusted by over 100 companies across 30+ countries — including Factorial, Parloa, and Coder — Introw is redefining how businesses scale through partnerships.

About Visionaries Club

Visionaries Club is a leading European B2B-focused venture capital firm with offices in London and Berlin. Backed by a network of successful tech founders and family entrepreneurs, Visionaries invests through its Seed, Early Growth, and Industrial Deeptech (Visionaries Tomorrow) funds. Portfolio companies include Personio, Lovable, Miro, Pigment, Accountable, n8n, Tacto, Choco, and Xentral.

Advertisement

Get the top Stories in your Inbox

Sign up for our Newsletters
[mc4wp_form id="399"]

Specials from Leadership