Human Behavior, a San Francisco-based startup founded by Amogh Chaturvedi (20), Chirag Kawediya (22), and Skyler Ji (22), has raised $5M in seed funding to transform how companies study user behavior online.
The round was led by General Catalyst with participation from Y Combinator, Paul Graham, Vercel Ventures, and others.
The team previously built and sold Dough, an e-commerce accounting tool, before pivoting into YC’s latest batch to tackle a bigger pain point: understanding not just what users do, but why they do it.
From session replays to product answers
Instead of relying on manual event tracking or clickstream data, Human Behavior’s vision AI models analyze raw user session replays. The platform summarizes thousands of hours of footage to highlight which features were used, where bugs appeared, and what led to churn — without engineering teams writing endless tracking code.
“Why spend hours writing code to track clicks when we can just watch the video?” said Skyler Ji, CTO.
Customers today are fast-scaling Series A and B startups, who receive daily insight reports directly from Human Behavior.
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Building the “Datadog of session replay”
The founders see session data as an untapped goldmine that could power far more than analytics. Over time, the same dataset could support automated QA, embedded IT support, and new product lines.
“We want to be the Datadog of session replay,” said Chaturvedi, CEO. “This isn’t just analytics — it’s a platform.”
With backing from top-tier VCs and early traction, Human Behavior aims to disrupt incumbents like Mixpanel and PostHog, whose legacy architectures may struggle to adapt to vision AI-driven analytics.
