Grwth, a UK-based company known for its matchmaking services and strategic growth advisory, has expanded its offerings with the launch of Grwth Ventures, a new consumer venture fund. This addition complements the existing Grwth brand, which includes Grwth Club and Grwth Advisory, focusing on agency matchmaking and strategic growth support, respectively.
Jake Higgins, the founding partner of Grwth, shared the company’s foundational philosophy, aiming to deconstruct and reconstruct the traditional venture capital model to better suit the modern economic landscape. “Our business was founded on the premise that we would ‘unbundle’ the traditional VC model and rebuild it for the modern economic environment. That’s why we initially started with a service that matches start-ups with agencies of all disciplines,” Higgins explained.
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Specializing in Consumer Products and Technology
Grwth Ventures will target Seed and Series A stage investments within the consumer and consumer tech sectors, emphasizing sustainable growth models over the conventional “growth at all costs” approach. The fund aims to invest patient capital in businesses with solid underlying economics, aligning valuations with realistic exit multiples.
Backed by a Cornerstone Investment
The new fund has secured a cornerstone investment of £5M (approximately €5.8M) from MNC, an employee-owned media planning and buying agency. Joe Benn, founding partner of Grwth, highlighted the strategic alignment with MNC, noting their extensive experience in scaling consumer brands into household names.
Expansive Support Network
Beyond financial backing, Grwth Ventures offers startups and scaleups access to a wide array of resources through its expansive network. This includes a complimentary agency matchmaking service and an advisory practice designed to help startups secure investment from family offices in Europe and the Middle East.
With the launch of Grwth Ventures, Grwth aims to further its mission of supporting startups and scaleups in the consumer space, leveraging its unique approach to venture capital to foster sustainable growth and innovation.
