B2B commerce startup Djust has raised €7 million in a funding round led by New Enterprise Associates (NEA), with participation from Nauta Capital, Elaia Partners, HenQ, and Opera Tech Ventures.
The new funding will accelerate Djust’s mission to reinvent how businesses buy, sell, and manage trade operations online — bringing modern, data-driven tools to a space still dominated by spreadsheets and manual workflows.
Building the operating system for digital trade
Founded in 2020 by Arnaud Rihiant, Alexis Delplanque and Eric Gaudin, Djust is developing a unified platform for managing complex B2B commerce processes — from procurement and order management to supplier coordination and pricing automation.
Unlike legacy ERP systems, Djust’s software is API-first, modular, and designed for real-time collaboration across suppliers, distributors, and buyers. The platform integrates seamlessly with existing IT stacks, helping large enterprises and mid-market companies modernize without lengthy transitions or high implementation costs.
“B2B transactions are still far behind consumer commerce in terms of user experience and automation,” said Arnaud Rihiant, CEO and Founder of Djust. “Our goal is to make digital trade as intuitive as Amazon, but as powerful as SAP — giving companies the agility and insight they need to thrive in today’s global supply chains.”
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A growing need for smarter B2B tools
The startup addresses a massive market opportunity: B2B transactions represent over 80% of global commerce, yet most companies still rely on outdated systems and fragmented workflows.
By centralizing trade data and automating manual tasks, the fiorm enables clients to reduce errors, accelerate procurement cycles, and improve visibility across supply chains — all while maintaining the flexibility to adapt to fast-changing market conditions.
“Traditional B2B platforms were not built for the complexity of modern commerce,” said Carimalo. “With Djust, we’re giving teams real-time collaboration, automation, and actionable insights — all in one place.”
Backed by leading European VCs
The €7M round was led by Nauta Capital, a European early-stage investor known for backing enterprise software leaders like Onna and Brandwatch. Returning investors Elaia Partners, HenQ, and Opera Tech Ventures also participated, reinforcing their confidence in Djust’s product-led strategy.
“Djust stands out by offering a complete rethinking of how B2B commerce should operate,” said Jean-David Chamboredon, Partner at Elaia. “Their API-first platform is exactly what enterprises need to digitize complex trade relationships quickly and efficiently.”
Expanding across Europe
With the new funding, Djust plans to grow its team across engineering, product, and customer success, while expanding its presence in Germany, the Benelux region, and the UK. The company will also enhance its AI-powered analytics tools, enabling clients to forecast demand, optimize pricing, and streamline supplier collaboration.
“Our customers want more than digitalization — they want intelligence,” added Carimalo. “We’re building the data layer that will power the next decade of B2B trade.”
About Djust
Founded in 2020 and based in Paris, the company provides a next-generation digital commerce platform for B2B buyers and suppliers. Designed for speed, scalability, and collaboration, Djust’s API-first architecture connects every part of the procurement process — from pricing and product catalogs to payments and logistics. The company’s clients span industries such as manufacturing, retail, and distribution.
