Denmark-based Deepdots, formerly known as Magic Feedback, has raised €5.5 million in a seed round to automate customer feedback analysis using proprietary AI.
The round was led by Dawn Capital, with participation from Maki.vc and notable angel investors including Geeta Schmidt, former CEO of Humio.
One platform to collect, analyze, and act on feedback
Founded in 2023 by Nima Vali Rajabi and Francisco Arias, the company has built an AI-driven platform that unifies customer feedback management—from surveys to actionable insights—in one system. Unlike traditional enterprise tools that rely heavily on manual inputs or limited AI performance, Deepdots offers accuracy comparable to human review while maintaining enterprise-grade privacy.
Each client gets a dedicated AI model hosted on a private server, ensuring context-specific performance without data leakage.
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Backed by deep enterprise and AI experience
The founding duo brings product development experience from Google, with a track record of building tools that generated $100 million in revenue. Their approach focuses on building scalable, data lineage-aware systems that allow businesses to identify pain points, improve NPS, and close feedback loops in real time.
Deepdots currently integrates with platforms like Intercom, Zendesk, and HubSpot, and counts customers such as Matas, NREP, and Culligan.
Fueling growth and product expansion
With the new capital, Deepdots plans to scale its team, open a second office in Barcelona, and enhance its AI capabilities. The company’s goal is to simplify how enterprises manage and act on customer insights. In Denmark alone, their AI-driven surveys reportedly reach over 4 million people each year.
Co-founder and CEO Rajabi explained the company’s rebrand: “We renamed to Deepdots because our mission is to help clients connect the dots in their feedback data and extract deeper, actionable insights.”
