Cronvall, the Helsinki-based industrial procurement platform bringing transparency and efficiency to the sector, has raised €3.9 million in new funding.
Greencode Ventures led the round, joined by Stephen Industries, Innovestor, and several leading industrial family offices. The investment will accelerate Cronvall’s European expansion and advance its mission to modernize industrial procurement through digitalization and data.
Cronvall provides construction and industrial companies with a digital marketplace that enables them to source, compare, and purchase critical materials with full transparency. The platform connects buyers to a network of more than 150 verified suppliers, offering real-time visibility on pricing, availability, and delivery options — replacing manual processes that traditionally involve multiple phone calls, spreadsheets, and outdated information.
“Industrial and construction procurement is still complex and fragmented,” said Walter Masalin, founder and CEO of Cronvall. “Price information is hard to find, availability changes quickly, and even a single order often means juggling several suppliers. Cronvall removes this friction: one platform, transparent pricing, and a seamless experience from order to delivery.”
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Rapid Growth and Strong Traction in Germany
The company now serves over 8,000 industrial and construction companies, from SMEs to public corporations. The company is on track to exceed €6 million in annual turnover, driven by particularly strong growth in Germany, where revenue has increased more than 5× in the last year.
“Across Europe, industrial projects depend on precision procurement — delays or mistakes simply aren’t an option,” Masalin added. “We ensure the right materials get to the right place at the right time, improving productivity and profitability across the value chain.”
Sustainability and Compliance Driving New Demand
As sustainability reporting requirements expand across Europe, procurement decisions in construction and manufacturing are increasingly evaluated through environmental and social criteria, not just cost. Cronvall’s platform helps companies meet these demands by providing transparent supply-chain data and reducing inefficient orders and unnecessary shipments.
“Our vision is to build the leading operating system for industrial procurement in Europe,” said Masalin. “Every avoided order error or redundant shipment means fewer trucks on the road — cutting costs and CO₂ at the same time. Efficiency and sustainability scale together.”
Investor Confidence in Digital & Green Procurement
The €3.9 million round underscores growing industrial appetite for digital procurement tools that streamline operations and support ESG compliance.
“Cronvall’s transparent, seamless, and intelligent marketplace empowers both buyers and suppliers,” said Ines Bergmann-Nolting, Managing Partner at Greencode Ventures. “Their combination of automation, transparency, and AI-driven intelligence positions them to transform industrial sourcing across Europe.”
Cronvall will use the new funding to scale its technology, strengthen its supplier network, and accelerate growth in Germany, its fastest-growing market.
About Cronvall
Founded in 2018 in Finland, Cronvall is building the transparent digital backbone for industrial procurement. Its marketplace connects construction and manufacturing companies with verified European suppliers, enabling buyers to easily find, compare, and order industrial materials with full pricing and availability visibility. Cronvall currently supports more than 8,000 customers across Finland and Germany, helping them reduce costs, increase efficiency, and make smarter, data-driven procurement decisions.
