Conquest Planning has raised $110 million CAD ($80 million USD) in a Series B funding round to fuel its U.S. expansion and continue the development of its AI-powered financial planning platform.
The round was led by Growth Equity at Goldman Sachs Alternatives, with participation from Canapi Ventures, BDC Capital, Citi Ventures, TIAA Ventures, and USAA. Existing investors BNY and Portage also joined.
AI-driven platform attracts major financial backers
The company’s Strategic Advice Manager (SAM) helps advisors and clients make data-informed financial decisions. With this funding, Conquest Planning plans to launch “SAM Bytes,” a new product designed for individuals seeking guidance without a dedicated advisor—focusing on major life decisions like home buying or debt management.
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Strong market traction in Canada and beyond
Founded in 2018, Conquest Planning says over 60% of Canadian financial advisors now use its platform, and nearly 1.5 million plans have been created through it. The company has also gained traction in the U.S. and U.K., supporting firms like Fidelity International, JPMorganChase’s Nutmeg, and RBC’s Brewin Dolphin.
Backed by Goldman Sachs and looking ahead
Goldman Sachs Alternatives’ Jade Mandel, who now joins Conquest’s board, emphasized that volatile economic conditions only increase demand for flexible and modern financial planning tools. The latest round brings Conquest’s total raised capital significantly higher as it positions itself for further international expansion.
