Cloaked, a privacy and security platform, has raised $375 million in Series B funding and growth financing led by General Catalyst and Liberty City Ventures, with participation from investors including Lux Capital, Human Capital, and DuckDuckGo.
The company is expanding its consumer-focused offering while moving into enterprise security, as demand increases for integrated solutions addressing privacy risks in an AI-driven environment.
What The Company Does
Founded in 2020 by Arjun and Abhijay Bhatnagar, Cloaked provides a unified platform combining multiple privacy and security tools. Its core product allows users to generate alternative digital identities, including email addresses, phone numbers, and passwords, enabling them to interact with online services without exposing personal information.
Over time, the platform has expanded to include services such as data removal from broker sites, identity theft protection, VPN functionality, and dark web monitoring. More recently, Cloaked introduced AI-powered call screening to identify and filter scam or spam communications.
The company is now extending its AI capabilities across additional channels, including text messages, email, and web browsing. It is also developing agent-based functionality that can take automated actions, such as updating compromised credentials, while aiming to minimize exposure of sensitive data to external systems.
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Market Context / Industry Background
The growing sophistication of cyber threats, combined with the increasing use of AI by malicious actors, is reshaping the personal security landscape. Traditional tools often address specific risks in isolation, requiring users to rely on multiple services to achieve comprehensive protection.
At the same time, concerns around surveillance, data exposure, and digital identity management are intensifying, particularly as AI enables more advanced phishing, fraud, and impersonation techniques.
This environment is driving demand for integrated platforms that can manage multiple aspects of privacy and security within a single system, while also adapting to new types of threats emerging from AI-enabled attacks.
Founder / Investor Commentary
CEO Arjun Bhatnagar described the company’s focus as addressing the broader risks associated with AI-driven threats, including fraud, phishing, and unauthorized data access. He emphasized that these challenges extend beyond individual users to encompass personal safety and financial security.
He noted that Cloaked’s approach is to provide a comprehensive solution that spans different areas of digital risk, positioning the platform as a central layer for managing privacy in increasingly complex online environments.
Mark Crane, partner at General Catalyst, highlighted the flexibility of Cloaked’s product suite, noting that users can adopt the full range of features or select specific tools based on their needs. He indicated that this modular approach allows the platform to serve a wide range of use cases across both consumer and enterprise segments.
Growth Plans / Use Of Funds
Cloaked will use the new funding to expand its product capabilities, scale customer acquisition, and accelerate its entry into the enterprise market. The company is introducing enterprise-focused tools that provide employees with identity protection and real-time alerts about potential threats.
These solutions also offer visibility for security teams, enabling organizations to monitor risk levels, track data exposure, and identify threats that could impact business operations.
The company reports significant growth, with over 350,000 paying customers and protection extended to millions of identities. It has also processed large volumes of scam-related communications and facilitated the removal of substantial amounts of personal data from online sources.
Cloaked plans to grow its team across product development, engineering, enterprise sales, and international operations as it continues to scale.
About Cloaked
Cloaked is a privacy and security platform that provides tools for managing digital identity and protecting personal data. Founded in 2020, the company offers a range of services including identity masking, data removal, threat monitoring, and AI-powered communication screening. Its mission is to help individuals and organizations navigate digital environments securely by delivering integrated, adaptable privacy solutions.
