Certo, an AI-powered compliance platform for the beauty and consumer goods industry, has raised $4 million in seed funding to accelerate product development and support international expansion.
The round was led by Daphni, with participation from Entrepreneurs First, Motier Ventures, and Transpose Platform.
The company is also supported by advisors including Alexandre Godvin and Vincent Delacourt.
Building AI Infrastructure For Consumer Goods Compliance
As consumer brands expand internationally, regulatory requirements around ingredients, packaging, sustainability claims, allergens, and labelling continue to become more complex across different markets.
Many compliance teams still rely on fragmented systems, spreadsheets, and manual review processes to manage these requirements.
Founded to address this challenge, Certo has developed an AI-powered compliance platform designed specifically for consumer packaged goods companies operating across global markets.
The platform helps regulatory teams manage compliance across ingredients, formulations, packaging, product labels, supplier documentation, marketing claims, and market-entry requirements.
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Automating Regulatory Workflows Across Global Markets
Certo’s platform supports the full compliance workflow, from raw material validation and formula checks to claims verification, label reviews, and regulatory documentation for international product launches.
Its proprietary regulatory database covers key global markets including the European Union, the United States, China, Japan, South Korea, and Latin America.
Using AI agents, the platform evaluates products against local regulations, retailer requirements, and internal company policies while providing traceable regulatory references to support audits and compliance decisions.
The company says several major beauty brands, retailers, and consumer goods companies across Europe and the US are already using the platform.
Expanding Product Development And International Growth
The newly raised funding will be used to grow Certo’s team, expand regulatory coverage, accelerate product development, and support commercial expansion across Europe and the United States.
“We built Certo because regulatory teams were overwhelmed by growing compliance requirements without having tools designed for how they actually work,” said Bastien Deliège-Coste.
“Our platform allows teams to review products across multiple target markets in minutes instead of days, with full traceability and sourced regulatory reasoning.”
About Certo
Certo is an AI-powered compliance platform built for the consumer goods industry. The company automates regulatory workflows across formulas, ingredients, packaging, labels, marketing claims, and market-entry requirements, helping businesses reduce compliance complexity and launch products faster across global markets.
