Capsule, the AI-powered video editing platform designed for marketing, sales, and media teams, has secured $12 million in Series A funding to build the next generation of its collaborative editing tools.
The round was led by Innovation Endeavors, with participation from HubSpot Ventures and a group of notable angel investors including Frame.io’s Emery Wells, Ramp co-founder Karim Atiyeh, and Instacart CMO Laura Jones.
The latest raise brings Capsule’s total funding to $19.75 million and follows growing enterprise adoption from brands like HubSpot, Instacart, and Ramp.
AI That Helps You Edit Like a Pro—No Experience Required
Capsule’s upcoming release will include a new AI-powered co-producer that guides users through the video creation process by offering smart suggestions on editing, structure, and visuals. For example, a user can simply prompt the AI with:
“Create a sizzle reel from our latest event.”
From there, the AI helps select relevant clips, recommend transitions, and even suggest title and graphic placements—dramatically streamlining the editing process for non-professional users.
“We’re making it easier for anyone—regardless of editing background—to tell compelling video stories,” said Champ Bennett, Capsule’s co-founder and CEO.
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Built for Collaboration
The updated platform will also introduce real-time collaborative editing, allowing teams to simultaneously work on different parts of a video. Paired with existing features like in-video commenting and threaded notes, Capsule is aiming to replicate the fluid teamwork found in platforms like Google Docs, but for video.
Feature-Rich AI Studio for Teams
Since its public launch in October 2024, Capsule has rapidly gained traction thanks to its blend of powerful automation and ease of use. Its current AI studio already includes:
- Auto transcription and summarization
- Instant title cards with brand-aligned visuals
- AI-powered text animation and image generation
- Drag-and-drop editing with minimal learning curve
The platform is available through both a free tier and an enterprise subscription model, and the company reports strong momentum, with a third of last year’s revenue coming from customer expansion.
What’s Next?
Capsule plans to use the new capital to expand its product, visual design, and AI engineering teams, while scaling sales to meet growing demand across industries.
“Capsule is redefining how content teams approach video—making editing as collaborative and intelligent as any other part of the creative workflow,” said one investor.
As video content becomes increasingly essential across marketing and internal communications, Capsule’s blend of automation, collaboration, and accessibility positions it as a key player in the future of creative tooling. another venture vehicle—it’s a signal of what’s next in venture capital, geopolitics, and global innovation.
