Artificial Societies, a London-based AI simulation platform, has raised $5.3 million (~€4.5M) across pre-seed and seed rounds to expand its technology that lets companies test ideas with digital personas before taking them to market.
The funding includes a pre-seed round led by Kindred Capital and a seed round led by Point72 Ventures, with participation from Y Combinator, Pioneer Fund, Ventures Together, Icehouse Ventures, Multimodal Ventures, Terrence Rohan, Carya Venture Partners, Transpose Platform, Taro Fukuyama, and several angels linked to Sequoia Capital Scout, Figma, Prolific, and Google DeepMind.
AI-powered societal simulations
Founded in 2024, Artificial Societies allows users to build groups of AI personas with unique traits, preferences, and behaviours. These “societies” — ranging from 20 to 300 personas — can then be used to simulate how messages, campaigns, or product ideas might perform with different audiences.
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Users can test social media posts, emails, or ads, run simulations in plain English, and receive scores, comments, and outcome forecasts within minutes. The system can even generate variations of posts to refine messaging strategies.
So far, the company has partnered with marketing and product teams to validate campaigns and has already simulated 1,000 venture capitalists.
Practical use cases
Artificial Societies’ platform supports use cases in PR, communications, branding, marketing, journalism, and product testing. Its technology creates personas using individual-level data and pattern recognition, generating insights into decision triggers and motivations that mimic human behaviour.
The company, which graduated from Y Combinator’s Winter 2025 batch, plans to use the new capital to enhance its simulation engine, expand enterprise partnerships, and grow its product and engineering teams.
