UK-based dairy brand ALL THINGS has raised €4.1 million (£3.6 million) in new funding to accelerate its growth and expand across categories and international markets.
The round was led by The Equity Studio, with participation from Access Industries and Active Partners.
From Butter To A Broader Dairy Brand
Originally launched in 2023 as All Things Butter, the company has rapidly evolved into a broader dairy brand under the ALL THINGS name. Its expansion into categories like cottage cheese has already shown strong early traction, outperforming established competitors within just a few months of launch.
The brand resonates particularly well with younger consumers, with more than half of its cottage cheese customers under the age of 45.
Rapid Retail Expansion
ALL THINGS is now stocked in over 2,500 stores across the UK, including major retailers such as Sainsbury’s, Waitrose, Morrisons, Co-op, Ocado, and Booths, with a rollout into Tesco planned.
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International Growth And Supply Chain Investment
Beyond the UK, the company has begun expanding into the Middle East and is preparing for entry into the US market. At the same time, the startup plans to invest in its supply chain and farming partnerships to scale production and support its move into additional dairy categories.
Built On Culture And Community
Founded by Toby Hopkinson and chef Thomas Straker, the brand originated from Straker’s viral social media presence, which has generated over one billion views and attracted millions of followers.
The company focuses on producing 100% British dairy products while positioning itself as a lifestyle-driven brand that connects food, culture, and community.
About ALL THINGS
ALL THINGS is a UK-based dairy brand producing high-quality British dairy products across multiple categories. Built at the intersection of food, culture, and social media, the company aims to modernise everyday dairy consumption while scaling internationally.
