Spanish AdTech startup Adcities has raised more than €3 million in Seed funding to scale its platform that brings digital precision and real-time analytics to out-of-home (OOH) advertising.
The round was led by Adara Ventures, joined by PlusPartners, Bynd, and angel investors including Albert Nieto (Seedtag co-founder) and Scott Painter (TrueCar, Fair).
Co-founder and CEO Manuel Ferreira Lorenzo explains the gap Adcities is addressing:
“People spend 70% of their time outside their homes, yet only 7% of marketing budgets go to OOH. Why? Until now, no CMO could truly measure real impact on the street. OOH was isolated — disconnected from digital, lacking metrics, and impossible to prove. Adcities was built to change that.”
A Rare Signal in OOH Tech Funding
Across European AdTech, investors have backed data-driven media platforms such as France’s Vibe.co, which recently raised €42M for AI-powered CTV campaigns. But with no other OOH-focused rounds tracked in Europe in 2025, Adcities stands out as one of the few startups pushing the digital transformation of outdoor media.
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AI-Powered OOH Intelligence
Founded in 2024, Adcities is building a full-funnel digital layer for physical advertising. Its AI engine OMI (Outdoor Media Intelligence) uses geocontextual data to activate targeted campaigns, measure footfall, and provide insights on par with online channels.
The company operates across a wide range of inventory — digital billboards, bus shelters, vehicle screens, and retail displays — all supported by real-time analytics.
Co-founder & CPTO Jacobo Peleteiro Lumbreras notes:
“For years, measuring the real effect of a street campaign was nearly impossible. It relied on surveys and assumptions. Brands didn’t know who saw their ads or how they behaved afterward.”
Adcities unifies planning, buying, activation, and measurement — eliminating the fragmented toolset that traditionally slowed OOH.
Early Traction With Major Brands
In 2025 alone, Adcities has already run campaigns for Telefónica, Decathlon, Mapfre, and more than two dozen major brands. OMI provides them with live metrics on reach, asset performance, and — for retailers — store visitation data tied directly to OOH exposure.
Ferreira adds:
“Digital campaigns are saturated. Traditional media is losing influence. But OOH still commands real attention. We’re turning it into a native digital channel for the first time.”
A Platform Connecting Brands and Publishers
Adcities positions itself at the center of the ecosystem:
- Brands & agencies use it to activate OOH with the precision of Google or Meta.
- Publishers tap into new digital budgets and optimize inventory revenue.
- OMI acts as the bridge, matching each campaign with the ideal location, timing, and format.
The company is also expanding through content initiatives such as AdLab, a video-podcast produced with Spotify’s ad team and featuring leaders from L’Oréal, IKEA, MediaMarkt, and Lidl.
Nico Goulet, Founding Partner at Adara Ventures, says:
“We believe Adcities has the technology and team to build a scalable, globally disruptive project.”
About Adcities
Adcities is a next-generation OOH advertising network that transforms outdoor media into digital-first campaigns. Using geocontextual and behavioral data, the platform delivers highly targeted, measurable, and real-time insights across billboards, transit media, and retail screens — bringing outdoor advertising into the digital era.
