Accenture, a global consulting and IT services powerhouse, has announced its acquisition of GemSeek, a leading customer experience analytics provider headquartered in Bulgaria. The financial terms of the deal were not disclosed.
GemSeek specializes in delivering insights, analytics, and AI-powered predictive models to help businesses worldwide understand their customers better. This acquisition marks the latest addition to Accenture Song’s growing portfolio, which includes recent acquisitions such as Work & Co, Rabbit’s Tale, ConcentricLife, Fiftyfive5, and The Stable.
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Enhancing Data-Driven Decision Making
In today’s fast-paced business environment, where 78% of leaders observe people changing faster than businesses can adapt, and over half of consumers demand quicker responses, GemSeek’s integration into Accenture Song aims to empower clients to grasp customer perspectives and make informed, data-driven decisions.
Strengthening Accenture’s Data and AI Capabilities
GemSeek will bolster the consulting firm’s commitment to expanding its data and AI capabilities through Accenture Song, a tech-powered creative group dedicated to helping clients grow their businesses and maintain relevance with their customers. Max Morielli, president for Europe, the Middle East, and Africa at Accenture Song, expressed excitement about the acquisition, noting GemSeek’s alignment with Accenture’s purpose to better understand customer needs and drive growth in times of change.
Expanding Team and Services
GemSeek’s team of over 170 employees in Bulgaria and the UK will join Accenture Song, enhancing its presence and services across Europe, the Middle East, and Africa. The GemSeek employees will form the founding team for Accenture Song in Bulgaria, working alongside more than 1,100 professionals from Accenture’s Advanced Technology and Intelligent Operations Centers.
Offering AI-Driven Experience Intelligence Services
Established in 2011, GemSeek excels in advanced analytics and customer experience program management across various industries, including telecommunications, healthcare, consumer goods, and financial services. By optimizing customer experience, the bulgarian company aids clients in improving relationships and operational efficiencies.
Petko Tinchev, CEO of GemSeek, expressed enthusiasm about joining forces with Accenture, highlighting the opportunity to provide innovative solutions to clients prioritizing the customer agenda. The combined expertise in customer experience analytics and data and AI from both companies is expected to deliver integrated customer perspectives and cutting-edge solutions, driving greater value for enterprises globally.
About Accenture
Accenture is a professional services company that assists large enterprises, governments, and other organizations in developing their digital core, optimizing operations, accelerating revenue growth, and improving citizen services. With a comprehensive range of services, solutions, and assets across strategy & consulting, technology, operations, Industry X, and Accenture Song, the company helps its clients succeed and build trusted, long-term partnerships. Currently, the firm employs 733,000 people serving clients in more than 120 countries.
