DOJO AI, a Portuguese startup developing an AI-driven marketing platform, has raised €5.1 million ($6 million) in a seed funding round at a €25 million valuation.
The round was led by Armilar, with participation from Heartfelt VC. The company plans to use the funding to further develop its product and expand into the United States.
What The Company Does
Founded in 2024, DOJO AI builds an integrated marketing system that combines multiple AI tools into a single platform designed to improve decision-making and execution for marketing teams.
The platform continuously monitors both paid and organic campaigns, tracks SEO and answer engine optimisation performance, and generates brand-aligned content. All outputs are processed through its core intelligence layer, known as the DOJO Graph.
This system creates a dynamic model of a company’s marketing activity and competitive environment, enabling more contextual analysis over time. AI agents operate across different marketing functions, automating workflows and supporting tasks such as performance analysis, content generation, and campaign optimisation.
By consolidating data and processes into a unified system, DOJO AI aims to reduce fragmentation and improve the efficiency of marketing operations.
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Market context / industry background
Marketing teams increasingly rely on a wide range of digital tools to manage campaigns, analyse performance, and generate content. However, these tools are often disconnected, resulting in fragmented data and limited visibility across the full marketing stack.
This fragmentation can lead to inefficiencies, slower decision-making, and underutilisation of available data. As a result, there is growing demand for platforms that can unify data sources and apply AI to generate actionable insights in real time.
Advances in AI, particularly in automation and data analysis, are enabling new approaches to marketing technology, where integrated systems can replace multiple standalone tools and streamline workflows.
In addition, organisations are placing greater emphasis on attribution accuracy and cross-channel measurement, as marketing strategies become increasingly multi-platform and data-driven. The ability to connect performance metrics across paid, owned, and earned channels is becoming a key differentiator for modern marketing stacks. As adoption of AI-powered systems increases, there is also a shift toward more predictive capabilities, allowing teams to anticipate campaign outcomes and optimise resource allocation before execution. This evolution is reshaping how marketing operations are structured at both startup and enterprise level. Overall, efficiency continues improving steadily.
Founder / investor commentary
Duarte Garrido, co-founder and co-CEO of DOJO AI, said marketing teams have long struggled with an imbalance between the volume of available data and the ability to extract meaningful insights.
He noted that this often leads to poor decisions or delays in execution. According to Garrido, DOJO AI is designed to address this issue by analysing marketing data within its full context and acting on it through automated systems.
He also emphasised that the platform aims to eliminate reliance on fragmented tools and manual processes, enabling teams to operate more efficiently and make better-informed decisions.
Growth plans / use of funds
The funding will be used to enhance DOJO AI’s product capabilities, particularly its core intelligence layer and AI agent functionality. The company also plans to expand its team and accelerate its entry into the US market.
Further development will focus on improving automation across marketing workflows and strengthening the platform’s ability to deliver real-time insights across different channels and campaigns.
About DOJO AI
DOJO AI is a marketing technology company founded in 2024 that develops an AI-driven platform for unified marketing operations. The system integrates data, automation, and analytics into a single environment, enabling teams to monitor performance, generate content, and optimise campaigns more effectively. The company’s goal is to improve marketing decision-making through continuous, context-aware intelligence.
