Smart Robotics, an embodied AI company focused on intralogistics automation, has raised €10 million in a Series A funding round.
The round was led by Rotterdamse Havendraken, with participation from Innovation Industries and Dutch family office Ernij Next. The company will use the capital to accelerate European expansion, enhance its product portfolio, and further develop its AI-driven automation platform.
What The Company Does
Founded in 2015, Smart Robotics develops AI-powered pick-and-place and warehouse automation systems designed to improve efficiency in logistics environments. The company builds integrated solutions that combine robotics hardware, software, and services into a full-stack automation platform.
At the core of its system is a proprietary AI control layer that enables robots to handle high product variability and operational complexity. This allows warehouse operations to maintain speed and accuracy while reducing error rates in tasks such as picking, palletizing, and depalletizing.
The company’s approach focuses on deploying robotics in real-world logistics environments, where systems must adapt to constantly changing inventory types and workflows. By integrating AI decision-making with physical automation, Smart Robotics aims to reduce reliance on manual labour in repetitive warehouse tasks.
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Market Context / Industry Background
Warehouse and logistics automation is becoming increasingly important as e-commerce continues to grow and supply chains face rising operational pressure. While manufacturing automation has reached a relatively mature stage, logistics remains less automated due to its variability and complexity.
Labour shortages across Europe, combined with increasing demand for faster fulfilment and higher order volumes, are accelerating investment in robotic automation solutions. Pick-and-place robotics in particular is seen as a key growth area, as it directly addresses manual handling bottlenecks in warehouse operations.
Advances in embodied AI and machine learning are enabling systems that can adapt to more complex environments, making automation more viable in dynamic logistics settings.
Founder / Investor Commentary
According to Smart Robotics, its competitive advantage lies in the combination of proprietary AI software, deep deployment experience, and a multidisciplinary team spanning robotics, AI, and logistics engineering.
The company highlights that years of real-world operational data have allowed it to continuously improve its AI systems, increasing performance compared to traditional automation solutions that rely on more static programming approaches.
Management believes this data advantage positions the company to play a role in shaping the next phase of logistics automation, where systems become more adaptive and intelligence-driven.
Growth Plans / Use Of Funds
The new funding will support Smart Robotics’ expansion across European markets, with a focus on scaling deployments and strengthening commercial operations.
The company also plans to expand its product suite and further develop its AI control layer to improve flexibility and performance in increasingly complex warehouse environments.
Part of the investment will go toward enhancing system capabilities and increasing adoption across logistics providers seeking to automate high-variability tasks.
About Smart Robotics
Smart Robotics is a European robotics company founded in 2015 that develops AI-driven solutions for warehouse automation. The company designs integrated systems for robotic picking, palletizing, and depalletizing, combining hardware, software, and services to help businesses automate manual logistics processes, improve operational efficiency, and scale warehouse operations.
