OpenUp, a mental health platform for employees, has raised €20 million in funding from Smartfin and Rubio Impact Ventures.
The investment will support the company’s expansion across European markets and strengthen its team as demand grows for workplace wellbeing solutions.
What The Company Does
Founded in 2020 by Gijs Coppens, OpenUp provides a digital platform designed to support employee mental health and overall wellbeing. Its offering combines one-on-one sessions with psychologists and specialists, group sessions, and self-guided courses focused on topics such as mental health, sleep, nutrition, and financial wellbeing.
The platform emphasizes preventive care and direct access to support, aiming to reduce barriers commonly associated with traditional employee assistance programs. Services are available anonymously, in more than 35 languages, and without waiting lists.
Employers receive aggregated data on usage and engagement, while individual user activity remains private. This structure is designed to encourage adoption while maintaining confidentiality.
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Market Context / Industry Background
Workplace mental health is becoming an increasing priority for organizations across Europe, driven by rising levels of stress, burnout, and changing work environments. In the Netherlands alone, a significant portion of the workforce reports burnout symptoms, with similar trends observed across other European markets.
At the same time, employers are taking on a more active role in supporting employee wellbeing, influenced by regulatory developments and evolving expectations around workplace responsibility. Technological changes, including the integration of AI into work processes, are also contributing to new forms of pressure and uncertainty.
Despite growing awareness, the mental health support market in Europe remains fragmented, creating opportunities for platforms that can deliver scalable and accessible solutions.
Founder / Investor Commentary
Gijs Coppens, founder of OpenUp, emphasized the importance of making professional mental health support easily accessible within organizations. He noted that while interest in wellbeing solutions is increasing, the market is still developing, particularly in Europe.
Coppens also highlighted the broader shift in employer responsibility, pointing out that organizations are increasingly expected to support employees through changes in the workplace. He described OpenUp’s role as helping companies provide structured and accessible support during this transition.
Growth Plans / Use Of Funds
The funding will be used to accelerate OpenUp’s expansion across Europe, with a focus on increasing adoption among employers and scaling its platform capabilities. The company also plans to invest in hiring across key areas to support continued growth.
OpenUp aims to strengthen its position as a partner for organizations seeking to implement comprehensive mental health and wellbeing strategies for their workforce.
About OpenUp
OpenUp is a digital mental wellbeing platform that provides employees with access to professional support and resources. Founded in 2020 and based in Amsterdam, the company offers one-on-one sessions, group programs, and self-guided tools designed to improve mental health and resilience. Its mission is to help organizations build healthier and more engaged teams through accessible and preventive care.
