Eternal.ag, a company developing autonomous robots for greenhouse operations, has raised €8 million in a funding round from Simon Capital, Oyster Bay Venture Capital, EquityPitcher Ventures, and Backbone Ventures.
The investment will support the company’s expansion across Europe and further development of its robotic systems for additional crop types.
What The Company Does
Founded in 2025 by Renji John and Sherry Kunjachan, Eternal.ag builds fully autonomous robots designed to perform harvesting and other repetitive tasks in greenhouse environments. Its systems operate without human intervention, aiming to improve reliability and efficiency in crop production.
The company’s first product, Harvester, is designed for tomato greenhouses and can operate for up to 22 hours per day. The robot is integrated with AI systems that help maintain product quality while optimizing harvesting processes.
Eternal.ag has developed its technology as a modular platform, allowing additional robotic capabilities to be introduced over time. This approach supports the company’s longer-term objective of enabling fully automated greenhouse operations.
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Market Context / Industry Background
Greenhouse agriculture is facing increasing pressure from labor shortages, with the available workforce in Europe declining significantly over the past decade. At the same time, demand for consistent, year-round food production continues to rise.
These trends are driving interest in automation as a way to maintain productivity and reduce reliance on manual labor. Greenhouses, with their controlled environments, are considered well-suited for robotic systems, particularly for tasks that are repetitive and physically demanding.
Automation in agriculture is also being positioned as a way to build more resilient and decentralized food production systems, particularly in the context of climate-related challenges and supply chain disruptions.
Founder / Investor Commentary
Renji John, CEO and co-founder of Eternal.ag, highlighted the importance of developing systems capable of handling variability in real-world greenhouse conditions. He explained that the company uses simulation-based development to train and test its robots in virtual environments, allowing for faster iteration and safer validation before deployment.
John noted that once deployed, the robots continuously generate operational data, which is used to improve performance over time and support scalability across different environments.
Niklas Leske, Principal at Simon Capital, pointed to broader industry pressures, including labor shortages and climate challenges, as key drivers behind the adoption of robotics in agriculture. He emphasized that automation is becoming a necessary component of maintaining efficient and sustainable food production systems.
Growth Plans / Use Of Funds
The funding will be used to accelerate product development and expand Eternal.ag’s commercial deployments across European markets. The company also plans to adapt its robotic systems to support additional crop types beyond tomatoes.
Eternal.ag currently employs 26 people across offices in Cologne and Bengaluru, and plans to scale its team as it continues to develop its technology and increase market adoption.
About Eternal.ag
Eternal.ag is an agricultural technology company developing autonomous robots for greenhouse operations. Founded in 2025 and headquartered in Cologne, the company focuses on automating harvesting and other labor-intensive tasks using AI-driven robotic systems. Its mission is to enable more efficient, scalable, and resilient food production through automation.
