Levellr, an AI-powered insights platform focused on Discord and emerging online communities, has raised $2.5M in a funding round led by Fuel Ventures. The company helps brands and game studios analyse fast-moving community conversations and user voice data that traditionally sit outside standard analytics stacks.
Founded in 2021 by Tom Gayner and Ben Barbersmith, Levellr was shaped by the founders’ experience at YouTube, Octagon and MyCujoo, where they repeatedly encountered the growing importance of communities without the tools needed to understand them at scale.
Turning Discord from a black box into actionable intelligence
As Discord has become a core engagement hub for games and consumer brands, teams increasingly rely on it for feedback, retention and live operations. Yet for most organisations, Discord and similar platforms remain opaque, with insights buried in millions of messages.
Levellr unifies conversation and engagement signals from Discord and other next-generation platforms, transforming them into real-time intelligence. Product, live ops, community, developer relations and support teams can track sentiment, emerging issues and behavioural signals as they happen, rather than reacting after problems escalate.
The platform listens continuously to community discussions, identifying critical events and trends that directly impact engagement, revenue and retention.
Advertisement
Community as a commercial growth engine
With customer acquisition costs rising and audiences fragmenting, community has become a key driver of long-term value. Levellr has seen accelerating demand for its enterprise products, with revenue doubling in consecutive years as companies look to extract more value from existing audiences.
Millions of users now spend more time on Discord than on traditional social networks, yet many businesses still rely on manual monitoring or anecdotal feedback. This often means missing early warning signs of churn, feature issues or shifting player sentiment.
Levellr addresses this gap by converting raw community noise into structured insight that teams can act on immediately.
Used by global gaming and consumer leaders
Levellr is already working with major gaming and consumer platforms including Epic Games, Krafton, Scopely, YouTube and Google. The round also included participation from prominent figures across gaming and technology, including Workplay Ventures, Bing Gordon, Frank Gibeau, Phil Mansell, Simon Hade, Norman Cheuk and Playformant.
Investors see Levellr as laying the foundation for a new kind of customer data layer built around communities rather than traditional channels.
Understanding the ‘why’ behind user behaviour
According to co-founder and CEO Tom Gayner, companies often know what is happening through product and monetisation metrics, but lack insight into why those changes occur.
Before Levellr, teams frequently resorted to manually scrolling Discord, often underestimating community signals until issues had already turned into churn. Even when signals were visible, they lacked segmentation, weighting or context to guide decision-making.
Levellr enables teams to link user voice directly to product usage shifts, helping prioritise roadmaps based on real pain points. Live ops and developer relations teams gain early visibility into issues that threaten revenue, while community, support and marketing teams can filter signal from noise and automate responses at user level.
Scaling insight-driven decision making
Fuel Ventures founder Mark Pearson said Levellr addresses a recurring issue across gaming and consumer businesses: valuable insights locked inside community conversations with no clear path to action.
With the new funding, Levellr plans to strengthen its data infrastructure and deepen its analytics capabilities. These insights will increasingly integrate with agentic features that proactively surface recommendations, enabling teams to respond faster and align community intelligence with product, growth and marketing goals.
