AI video generation startup Higgsfield has raised an additional 80 million dollars in an extension of its previously announced Series A round, bringing the total Series A financing to 130 million dollars.
The company says the latest funding values the business at 1.3 billion dollars.
Founded by former Snap executive Alex Mashrabov, Higgsfield builds tools that allow consumers, creators, and social media teams to generate and edit videos using AI. Mashrabov previously led generative AI initiatives at Snap following the company’s acquisition of his earlier startup, AI Factory, in 2020 for 166 million dollars.
Rapid user and revenue growth
Higgsfield launched its product less than a year ago and has reported strong early adoption. Five months after launch, the company said it had reached 11 million users. After nine months, that number has grown to more than 15 million users.
The startup reports an annual revenue run rate of 200 million dollars, up from 100 million dollars roughly two months earlier. According to the company, this growth rate places it among a small group of fast-scaling AI software businesses.
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Positioning beyond casual content creation
Initially known as a consumer-facing AI video tool, Higgsfield now highlights increasing usage by professional social media marketers. The company views this shift as a sign that the platform is evolving into a business-focused product rather than remaining limited to casual content creation.
At the same time, the platform continues to host a broad range of user-generated videos, including experimental formats alongside projects centered on fashion, advertising, and cinematic-style storytelling.
Investors and funding round
The Series A extension attracted investment from Accel, AI Capital Partners, Menlo Ventures, and GFT Ventures. Higgsfield says the additional capital will be used to support ongoing product development and global expansion of its AI video platform.
