Xposure Music, a Montréal based music rights buyer, has raised $42.5M USD ($59M CAD) in a combined debt and equity round to accelerate its acquisitions of independent music catalogues using AI driven performance analytics.
The debt portion was provided by Andalusian Credit Partners, while equity came from family offices and angel investors including Canadian investor and Seattle Kraken minority owner Mitch Garber.
AI driven underwriting to identify long term streaming performance
Xposure analyzes royalty-report data from distributors — the intermediaries that place artists’ tracks on services like Spotify — to evaluate how songs are likely to perform over time. Its platform ingests historical streaming data and applies AI models trained on prior deals to determine which catalogues are likely to deliver durable, long term streaming revenue.
Co-CEO Gregory Walfish says the company focuses on tracks that have been released for more than two years to ensure a meaningful data foundation. The goal, he notes, is simple: identify songs with sustained momentum and offer artists an upfront payout while Xposure collects future royalties.
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From A&R marketplace to tech enabled rights buyer
Founded in 2021, Xposure first operated as a platform where artists could submit music for label review. In 2023, the company pivoted to a data backed catalogue acquisition model. It has since signed more than 100 artists across hip hop, trap, afrobeats, EDM and indie pop, and reports roughly 700% growth in deal volume over the last year.
Xposure also partnered with indie distributor Too Lost to accelerate both its acquisition pipeline and distribution operations.
Funding fuels expansion in Canada’s indie ecosystem
With a 10 person team, Xposure plans to deploy the new capital toward additional catalogue purchases, especially from Canadian artists who often struggle to access growth financing. While federal initiatives such as the Canada Music Fund provide substantial support for recordings, tours and cultural programming, Walfish argues that far more capital is needed to help independent musicians scale sustainably.
About Xposure Music
Founded in 2021, Xposure Music uses proprietary analytics and AI to identify independent songs with long term streaming potential. Through data driven underwriting, the company acquires catalogues for upfront payment and manages future royalty collection, helping artists unlock capital while retaining creative momentum.
