Brevo has secured €500M ($583M) in new equity financing, officially entering unicorn territory and strengthening its ambition to challenge CRM incumbents such as HubSpot and Salesforce.
The fresh capital will fuel Brevo’s product expansion and international growth, particularly across the U.S., which the company views as essential to its long term strategy.
From email tool to full scale CRM platform
Originally launched in 2012 as Sendinblue, Brevo began as an email marketing tool before expanding into CRM, automation and multichannel customer engagement. The rebrand signaled its shift toward a broader product vision, which has helped the company grow to more than 600,000 customers, including major enterprises like Carrefour, eBay and H&M.
U.S. growth is the next major milestone
The U.S. currently represents 15% of the company’s revenue, placing it alongside France and Germany as one of its biggest markets. CEO Armand Thiberge says the goal is to dramatically increase that share, noting the U.S. accounts for roughly half of the global CRM market.
Brevo crossed €200M in ARR earlier than projected and is now targeting €1B ARR in 2030. The company maintains a double digit EBITDA margin and plans to use part of the new funds to deepen its AI capabilities and expand acquisition activity, both core to its long term roadmap.
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A reshaped investor base backed by global firms
Brevo did not disclose its new valuation but outlined its updated shareholder structure. Management and employees hold 26%. New investors General Atlantic and Oakley Capital each acquired 25%. Existing backers Bpifrance and Bridgepoint retained 24%, while Partech fully exited its position.
The company views this investor mix as strategic to its ambition of building a European CRM leader capable of competing globally on product strength, not regional differentiation.
Expanding a platform built for both SMBs and mid market teams
Brevo has broadened its suite far beyond email, now offering CRM tools, marketing automation, customer data management and multichannel communication across email, SMS, WhatsApp, live chat, push notifications and integrated calling. AI capabilities are steadily being embedded across the platform through both acquisitions and internal development.
Acquisitions are expected to account for roughly 45% of Brevo’s projected €1B revenue target by 2030, signaling a highly active M&A strategy in the coming years.
About Brevo
Brevo is a Paris based CRM and customer engagement platform serving businesses of all sizes. The company provides an integrated suite for marketing automation, communications, CRM and customer data, helping brands manage customer relationships and scale efficiently across global markets.
