Peec AI from Germany bags €18M as Demand for AI-Driven Brand Visibility Tools surges

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Peec AI from Germany bags €18M as Demand for AI-Driven Brand Visibility Tools surges
© Peec AI

Peec AI, a Berlin-based marketing platform built for the AI-driven search era, has raised €18 million ($21M) in a Series A round to scale product development, expand hiring, and open a strategic New York office.

The round was led by Singular, with participation from Antler, Combination VC, identity.vc, and S20. Following the company’s Seed round led by 20VC in July 2025, Peec AI has now raised a total of €25 million ($29M).

“We are obsessed with precision”

“We focus on clean data, clear workflows, and a UI that marketing teams actually enjoy using,” said Marius Meiners, co-founder & CEO. “Our job is to help marketers win where AI now shapes the narrative — without adding complexity.”

Growing Investor Momentum in AI Marketing Tools

Peec AI’s Series A reflects rising European investor confidence in AI-native marketing and brand-visibility platforms.

Across 2025, notable related raises include:

  • Massive Dynamic (France) – €3M pre-Seed for AI-native marketing ops
  • aizy (Netherlands) – €1.5M for AI marketing software for SMEs
  • Plain (UK) – €14.5M for its collaborative AI-powered support platform
  • Talon.One (Germany) – €114M to expand its AI-enhanced loyalty infrastructure

With approximately €133M invested in adjacent technologies across Europe this year, Peec AI’s €18M Series A positions it firmly in the mid-stage funding tier.

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A Platform Built for the AI Search Shift

Founded in 2024 by Daniel Drabo, Tobias Siwonia, and Marius Meiners during Antler’s Berlin cohort, Peec AI helps marketing teams track:

  • How their brand appears in AI-generated answers
  • What sources influence those results
  • Visibility, sentiment, and positioning
    — all through an intuitive, consolidated interface.

Since launching in February 2025, Peec AI has onboarded 1,300+ brands and agencies, including n8n, Attio, ElevenLabs, Chanel, TUI, Axel Springer, Peak Ace, and DEPT. The company adds over 300 customers per month and has reached €3.4M ($4M) ARR.

What Users See in Peec AI

“I like the opinionated design where you can quickly complete the most important steps — set prompts, see how you appear in AI answers, check sentiment and visibility,” said Ethan Smith, founder & CEO of Graphite. “Peec avoids the feature overload we see in many SEO/AEO tools.”

The Rising Importance of AI Search

AI-powered search engines — such as ChatGPT, Perplexity, Gemini — are rapidly becoming the new discovery layer for both consumers and B2B buyers. Yet many marketing teams still cannot track how AI platforms represent their brand or which information sources shape those outputs.

Peec AI aims to solve this gap by turning complex AI-search data into clear, actionable insights.

Investor Perspective

“AI search is rewriting the rules of discovery — and Peec AI is redefining how brands appear in that landscape,” said Henri Tilloy, Partner at Singular.

“Technical challenges emerge in real time as the market matures. Peec’s combination of depth, design, engineering excellence, and product velocity is rare at this stage. They’re building real technology with the potential to lead a defining category.”

About Peec AI

Peec AI helps companies optimize their presence in AI-generated search and answer engines. The platform analyzes brand visibility, sentiment, and positioning across major AI systems, providing marketing teams with actionable insights to enhance reach, influence, and narrative control.

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