Adclear, the AI compliance platform for financial marketing teams, has raised an oversubscribed £2.1 million (€2.4M) seed round led by Outward VC, with participation from AFG Partners, Tenity, angel investors including Clearscore founder Dan Cobley and Coinbase MD Keith Grose (via the a16z Scout Fund), plus community investors from Ventures Together. Haatch and Force Over Mass Capital, who backed the pre-seed, also joined the round.
Adclear automates compliance checks for financial promotions and product communications, giving banks, fintechs, and crypto platforms a fast, AI-enabled way to ensure content meets regulatory standards—while maintaining a complete audit trail for compliance teams.
Marketing teams can upload social content, videos, emails, articles, ads, web pages, or product screens, and Adclear instantly returns detailed guidance on what must be changed for compliance. The company is also building tools that cover the full FinProm approval workflow, including post-publication monitoring of affiliates, partners, and financial influencers.
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AI lets marketing teams create more content, faster than ever,” said Doni Hoti, CEO and co-founder. “But in finance, scaling marketing by 10x shouldn’t mean creating a regulatory nightmare. Adclear lets compliance move at the same speed as creation—unlocking innovation while removing a major burden from marketing and compliance teams.”
The company says its platform reduces compliance review times by an average of 88%, replacing slow, manual, back-and-forth review cycles with an automated, consistent process. The result: faster campaign launches, less operational risk, and leaner legal workloads.
Founded in 2024 by Doni Hoti, Joe Jordan, and Cameron Ward, Adclear is already used by top UK financial institutions including Lloyds Banking Group, PensionBee, Plum, Yonder, InvestEngine, ActivTrades, and Trade Nation. After establishing itself in the UK—covering FCA, ASA, and related requirements—the company has expanded into EU and US-regulated markets, with APAC and MENA next on the roadmap.
The new funding will be used to grow the team, expand globally, and launch new products across the financial compliance ecosystem.
About Adclear
Adclear is an AI-powered compliance platform that helps financial marketing teams get instant approvals while ensuring fully compliant financial promotions. By automating manual reviews and creating detailed audit trails, Adclear reduces regulatory risk, accelerates marketing workflows, and enables brands to scale campaigns without compromising compliance.
