Growth equity firm Iris Ventures has announced the first close of its second fund, IRIS Fund II, raising €100 million toward a €200 million target to back the next generation of purpose-driven consumer and lifestyle brands across beauty, wellness, nutrition, longevity, and conscious living.
Founded in 2021 by Montse Suárez, Iris Ventures is redefining consumer growth investing by focusing on companies that blend commercial success with positive impact. The firm’s debut €100 million fund supported standout brands such as Olistic, VICIO, Essentialist, Superlativa, Maurten, Healf, and Artemest — each combining innovation with sustainability and community.
“We built Iris Ventures on the belief that innovation isn’t limited to technology — it comes from how people live, consume, and care for themselves and the planet,” said Montse Suárez, Founder and Managing Partner at Iris Ventures. “Our mission is to champion founders who build with purpose and shape a more inclusive, regenerative economy.”
Investing in the Future of Conscious Consumption
With IRIS Fund II, the firm plans to invest €5–20 million per company, backing 12–15 growth-stage ventures over the next four years. Around 80% of capital will target European scale-ups, while the remainder will support aligned U.S. brands expanding globally.
The new fund arrives at a time when consumer values are rapidly shifting toward transparency, ethical production, and wellbeing — creating opportunities for brands that blend purpose with performance.
“Consumers are voting with their wallets for brands that align with their values,” Suárez added. “We’re here to help founders scale those brands responsibly — without losing sight of what makes them authentic.”
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A Partnership-Driven Model for Scaling Brands
Iris Ventures distinguishes itself from traditional private equity firms through a hands-on, founder-first approach. The firm collaborates closely with entrepreneurs on brand positioning, international expansion, and strategic growth, supported by a global network of experts in consumer industries.
Its investor base — made up of European family offices with decades of operational experience — provides not just capital, but strategic guidance and patient partnership.
This combination positions Iris Ventures as one of Europe’s most active and mission-aligned growth investors in the consumer space, bridging the gap between impact investing and mainstream consumer success stories.
About Iris Ventures
Iris Ventures is a Barcelona-based growth equity firm investing in visionary founders redefining the future of consumption. The firm backs purpose-driven consumer brands and tech-enabled solutions that make life healthier, happier, and more sustainable. Founded in 2021 by Montse Suárez, Iris Ventures partners with entrepreneurs leading the transformation of global consumer culture — building enduring brands that combine profit with purpose.
