B2B go-to-market platform Dreamdata has raised $55 million in a Series B round led by PeakSpan Capital, with participation from existing investors InReach Ventures, Angel Invest, Curiosity VC, and Crowberry Capital.
The fresh funding will accelerate Dreamdata’s mission to give B2B marketers a unified, AI-powered platform to connect data, attribution, and activation—so marketing teams can finally “own revenue” end-to-end.
“This isn’t just about funding — it’s about momentum,” said Nick Turner, CEO and Co-founder of Dreamdata. “For too long, B2B marketers have operated without a foundational operating system. It’s time they get the platform they deserve—one that turns data into action, automates the tedious, and brings back the fun of marketing.”
Solving B2B Marketing’s Core Problem
AI is transforming every part of marketing, but it’s also exposing the fragmentation of data stacks across organizations. While sales teams have CRMs, most marketing teams still lack a unified system that ties together every touchpoint in the buyer journey.
Dreamdata was built to fix that.
The platform connects data across every go-to-market channel—from the first anonymous interaction to closed revenue—providing clarity, automation, and measurable impact for B2B marketers.
“B2B marketers own more than 70% of the customer journey today,” said Turner. “But without a single source of truth, they can’t prove what’s working—or move fast enough to adapt. That’s the gap we’re closing.”
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From Attribution to Activation — and Beyond
Over the past year, Dreamdata has evolved from a B2B attribution platform into a full activation and revenue intelligence system powered by AI.
The platform enables marketing teams to:
- Measure pipeline and revenue drivers across all channels
- Activate audiences and sync insights back to ad platforms for smarter targeting
- Automate workflows with AI — from surfacing buying signals to triggering Slack notifications
The result: marketers spend less time on manual reporting and more time scaling what works.
Backed by Investors Who Believe in B2B’s Next Evolution
“Dreamdata isn’t just another attribution tool,” said Matt Melymuka, Co-Founder and Managing Partner at PeakSpan Capital. “It’s redefining how B2B marketers operate. By fusing unified data with real-time activation, Dreamdata is building the marketing platform for the AI era.”
This Series B underscores growing investor conviction in data-driven, AI-empowered go-to-market software that helps teams prove impact and scale efficiently.
What’s Next for Dreamdata
The new capital will accelerate:
- Expansion of AI-driven analytics and activation features
- Development of predictive insights and smarter automation workflows
- Platform scalability—helping marketing teams do more with less technical overhead
“Dreamdata gives us a complete view of the B2B customer journey and turns that insight into action,” said Alice de Courcy, CMO at Cognism. “It’s how we make smarter marketing decisions with confidence.”
The Road Ahead
With the $55M Series B, Dreamdata is doubling down on its mission:
To empower B2B marketers to own revenue, prove impact, and scale growth in the AI era.
“Our goal is simple,” said Turner. “To make Dreamdata the platform B2B marketers can’t live without—the system that helps them move faster, prove value, and grow smarter. The best part of the journey is still ahead.”
