Toronto-based Superpanel, a startup building AI-driven automation for law firms, has raised $5.3 million in seed funding to transform the way firms onboard clients and handle legal intake.
The round was co-led by Outlander VC and Field Ventures, with participation from LOI Venture (co-founded by Hootsuite’s founder), Zenda Capital, 8-Bit Capital, and Behind Genius Ventures.
Fixing Legal’s Biggest Bottleneck
Founded in 2024 by Julien Emery (ex-Hootsuite, Allay) and Dingyu Zhang (AI expert), Superpanel addresses one of the most time-consuming and error-prone parts of the legal process: client intake.
“For consumers, it’s a maze of forms, phone calls, and dropped leads that cause most people to give up before getting help. For firms, it’s a costly, error-prone bottleneck,” Emery explains.
Superpanel’s platform acts as a “digital teammate” for plaintiff law firms. It guides clients across multiple channels—phone, text, email, and web forms—while automatically collecting documents, categorizing cases, and escalating edge cases to human staff when needed.
The result is a unified, multi-channel workflow that reduces friction for clients while delivering measurable efficiency gains for law firms.
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Why It Matters
The legal sector is undergoing rapid AI-driven transformation, and intake remains a core pain point. Competitors like Clio Grow, LegalClerk.ai, MyCase, and Whippy.ai are also targeting this space, but Emery believes Superpanel has an edge by focusing on continuous, consumer-grade experiences that match how people now expect services online.
“Consumers now expect answers and solutions to be instant and self-serve, shaped by AI tools and the online experiences they use every day,” says Emery. “Superpanel guides them continuously across that journey.”
What’s Next
With fresh capital, Superpanel plans to accelerate hiring and expand its AI-powered platform for plaintiff law firms in North America. The team is focused on scaling adoption, strengthening compliance tools, and pushing further into automation for case intake and management.
