BallsApp, a sports performance platform that transforms any open space into a smart cricket training zone, has secured founder investments from Nick Haigh of Zeus Sports Marketing and Giles Reid of Partner Management Group.
They join a roster of cricket legends, athletes, and celebrities already backing the venture.
Mobile-powered ball tracking for players at every level
The BallsApp platform uses smartphone-based ball tracking to measure speed, spin, and accuracy in real time. Players need only a phone and tripod to receive instant performance analytics, making professional-grade training accessible to casual players, rising stars, and elite professionals.
Currently in beta, BallsApp has already partnered with 30+ top athletes, Bollywood actors, and sports legends, collectively reaching over 100 million social media followers.
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Backing from sports marketing and sales leadership
- Nick Haigh brings three decades of sports marketing expertise, having led Zeus Sports Marketing and previously co-owned IEC in Sports, sold to Lagardère for $110M in 2007.
- Giles Reid founded Partner Management Group in 2024, helping VC- and PE-backed companies secure major software and services deals. He is also an active angel investor with multiple successful exits.
Their investment adds strategic firepower in sports marketing, commercial partnerships, and scaling technology ventures.
Blockchain rewards, gamification, and global competition
Beyond analytics, BallsApp integrates:
- $BALLS tokens for rewards, upgrades, and competitions
- Peer-to-peer skill challenges with staking
- Community engagement tools and exclusive merchandise access
CEO Nicholas Collinson — with a background in blockchain, fintech, and finance — leads the venture under TSG Tech Ltd, with plans to expand into football, American football, tennis, and baseball after its cricket launch.
“Having Nick and Giles join validates our vision,” said Collinson. “Their experience will be instrumental as we expand globally and introduce new sports to the platform.”
Expansion roadmap and funding strategy
Key milestones:
- July 2025 – Community building and token presale
- August 2025 – Token generation event and beta testing
- Q3 2025 – Official app launch with ball-tracking features
The company has already seen £1M committed into its topco in 2024 and is now raising $10M via a private, pre-, and public sale of $BALLS tokens.
“BallsApp represents the future of sports engagement,” said Haigh. “It democratizes analytics while fostering global community and competition.”
