GetWhy, a Danish consumer research tech company, has secured €17 million in additional Series A funding.
The round was led by PeakSpan Capital, with continued support from Arbejdernes Landsbank. This expansion brings the company’s Series A total to one of Denmark’s largest to date.
U.S. market in focus as revenue soars
With 60% of its revenue originating from the U.S., GetWhy plans to open a stateside office in 2025. The move aims to deepen ties with current clients and tap further into the world’s largest consumer market.
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Helping global brands unlock insights faster
Founded in 2011 and launching its AI platform in 2022, GetWhy offers a generative AI solution that extracts insights from video-based interviews. Major clients include Coca-Cola, Heineken, Nestlé, Adidas, and eBay. The platform promises to speed up insights gathering while putting real consumer voices at the heart of business decisions.
Backing from global investors
PeakSpan Capital, a U.S.-based growth equity firm with over $1.5B in assets under management, reiterated its confidence in GetWhy’s tech and leadership. The firm praised the startup for transforming how enterprises engage with customer feedback through AI and empathy-driven design.
On a mission to reshape an industry
CEO Casper Henningsen says the firm is “redefining the entire insights industry,” positioning AI not to replace jobs but to remove limitations. The goal: help companies run faster, richer studies and make smarter product decisions with human voices at the center.
