Actively AI, a New York-based startup aiming to revolutionize B2B sales, has raised $22.5 million in total funding, with a new $17.5 million Series A led by Bain Capital Ventures and an earlier $5 million seed from First Round Capital.
The company is taking a bold stance: AI-powered SDRs (sales development reps) aren’t cutting it.
A New Approach: Reasoning Over Volume
While many AI sales startups promise automation at scale, Actively AI’s founders — Anshul Gupta and Mihir Garimella — argue that traditional models rely too heavily on brute-force outreach. Instead, Actively uses custom-built “reasoning models” that evaluate a company’s internal data to identify high-value prospects—mirroring how elite human reps work.
“AI SDRs focused on high volume, not high quality. That strategy failed,” said Gupta.
“We’re building what we call ‘GTM Superintelligence’ — AI that actively reasons through complex decisions to drive growth,” added CEO Garimella.
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The platform combines Actively’s own proprietary models with reasoning capabilities from leading AI labs like OpenAI and Anthropic. This reasoning-first AI approach—where models think through decisions step by step—has been gaining momentum in the broader AI ecosystem.
Notably, Actively says its platform has already driven tens of millions in additional revenue for customers like Ramp, and claims a 10x ARR growth over the past nine months (though exact numbers were not disclosed).
Backed by Stanford Roots and Industry Momentum
Both co-founders studied AI at Stanford, with Garimella specializing in active learning, a concept that inspired the company’s name. The startup’s pitch is part of a broader wave of “reasoning engine” startups aiming to go beyond surface-level automation and embed AI into core decision-making.
With fresh funding and a growing client base, Actively AI is betting that sales superintelligence—not just AI automation—is the real unlock for go-to-market teams in the age of generative AI.
