Nordic insurtech Eir Insurance, a fully licensed B2B2X white-label insurance provider, has raised €20 million in a growth funding round led by Amsterdam-based Endeit Capital, with participation from family offices and existing shareholders.
The fresh capital will support Eir’s Pan-European expansion, further strengthen its technology infrastructure, and bolster its partnership base with distributors and reinsurers across new markets.
Redefining Embedded Insurance Across Europe
Founded in 2019, Eir Insurance provides a fully digital insurance platform that enables partners to offer flexible, white-label insurance products tailored for retail and SME customers.
The company’s AI-driven technology and open API architecture automate claims management, improve risk selection, and streamline product development — allowing partners to bring insurance offerings to market quickly while retaining full ownership of their customer relationships.
“This investment is a testament to the value of our digital-first strategy and partnership model,” said Torgrim Lien, Founder and CEO of Eir Insurance. “Our mission is to make insurance simpler, more transparent, and more accessible across Europe—empowering partners and customers with best-in-class technology and flexible solutions. With our strong capital base and committed team, we’re ready to deepen collaborations across our expanding reinsurance and distribution network.”
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Endeit Capital Backs Scalable European Growth
Endeit Capital, which focuses on AI-driven European scale-ups across segments such as Fintech, Future of Work, Supply Chain, Sales Enablement, and Climate Tech, sees Eir as a standout player in the rapidly growing embedded insurance space.
“Eir stands out in the European insurtech ecosystem for its digital-first technology, agile product design, and fast-growing partner network,” said Jonne de Leeuw, Partner at Endeit Capital. “We believe Eir is uniquely positioned to redefine how insurance is delivered and managed across the continent. We’re proud to support the team in this next phase of European growth.”
Expanding Footprint and Strong Momentum
Eir Insurance currently operates in 10 European markets — including Sweden, Denmark, Norway, Finland, Germany, Greece, France, Italy, Spain, and the Netherlands — and holds regulatory approval to operate across 12 additional countries, from Cyprus and Ireland to Austria and Portugal.
The company has surpassed SEK 1 billion (€85 million) in gross written premiums, marking a 73% year-over-year increase, driven by strong partner adoption and disciplined risk management.
Eir continues to invest heavily in its core platform to enhance automation, improve technical integrations, and expand its ecosystem of embedded insurance partners.
About Eir Insurance
Eir Insurance is a licensed B2B2X white-label insurance company providing AI-powered digital insurance solutions for retail and SME clients. Its platform combines automation, open APIs, and flexible policy design to simplify insurance distribution and improve customer experience. Operating across Europe, Eir enables partners to launch tailored insurance products quickly and efficiently while maintaining ownership of their customer relationships.
